Senior Manager: Brand, Marketing and Communications

Job Title: Senior Manager of Marketing and Communications Department: Communications Reports to: Managing Directors direct report; Executive Directors indirect report FLSA Status: Exempt, Full-time Position Summary: The Senior Manager of Marketing and Communications serves as the lead marketing and communications professional. Guided by our client associations' strategic plan goals, objectives and strategies, this position tells the story of the client organization and the unique value proposition to inspire a range of stakeholders to engage within our trade associations and with designated public. This is a hybrid position and requires two or three days per week in office, based on client needs and team schedules. Essential Responsibilities: The Senior Manager is responsible for integrated marketing & communications, the brand experience, event promotion, messaging development, visual identity maintenance and application, public relations communications and multi-channel communication and management as directed by the Senior Client Representatives and membership of client associations. Works closely and collaboratively with stakeholders. Marketing & Communications Develop and execute marketing communications plan for each client that prioritizes audiences, identifies outcomes and measures success Leveraging of brand through all communication channels, including events, ads, websites, collateral, social media, multimedia, signage, and other communication channels Create impactful messages on the client associations' stories, as well as the value of membership and client association products and services for priority audiences; oversee the implementation of those messages across all materials and communications Manage social media campaigns and new media offerings such as video, podcasts, webinars and other digital communications Drive marketing efforts for client associations', Member Meetings, Annual Conferences, and other events to increase attendance and suppo...