Social Media Strategist

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Consuela is a growth-stage lifestyle brand founded by artist, designer, and philanthropist Conni Reed to fulfill her passion for creating art, supporting and uplifting women, and working in Mexico. Based in Austin, TX, and Leon, Guanajuato Mexico, the Consuela team collaborates across borders to bring art to life with each collection of bags, charms, and accessories that reflect Conni’s design philosophy, The Art of the Unmatched™ – an intentional juxtaposition of colors, textures and patterns that reflect life’s wild and varied journ
ey.
Consuela’s purpose and mantra – Make Today Ridiculously Awesome – is woven into the very fabric of the company and stitched inside each product as a daily reminder that finding joy in the journey is our choice to m
ake.
Purpose of the

Role
The Social Media Strategist plays a critical role in bringing our brand to life across social platforms through compelling storytelling, community engagement, and algorithm-winning content. This role sits within the Marketing team and is responsible for driving Consuela’s organic social media presence primarily across Facebook, Instagram and TikTok while helping grow a highly engaged, loyal community around the
brand.This person lives at the intersection of creativity, culture, trends, storytelling, and analytics. They understand how to create content that resonates emotionally while also performing strategically within ever-evolving platform algorithms. The Social Media Strategist is equal parts creative thinker, trend forecaster, community builder, and operational exe
cutor.
Reporting to the Vice President, Head of Marketing, this role partners closely with Creative, Brand Marketing, Retail, Ecommerce, Customer Experience, and external partners to ensure social content reflects the heart of the Consuela brand while driving meaningful engagement and audience
growth.
Successful candidates are naturally curious, deeply plugged into culture and trends, and energized by fast-paced environments with constant evolution. They are highly organized, detail-oriented, collaborative, and passionate about building community through storytelling and content that feels authentic, joyful, artistic, and unmistakably C
onsuela.
This role is based onsite in Austin, Texas, and remote candidates will not be co
; ExecutionOwn and execute Consuela’s organic social media strategy across Facebook, Instagram
and TikTokDevelop platform-specific content strategies that align with brand priorities, product launches, campaigns, and storytell
ing momentsCreate and manage social content calendars that balance strategic planning with agile, trend-responsive content op
portunitiesPartner cross-functionally to ensure alignment between social storytelling, brand campaigns, retail initiatives, ecommerce priorities, and community
engagementIdentify opportunities to increase reach, engagement, follower growth, and brand relevance through algorithm-friendly content
strategiesContinuously evaluate platform performance and optimize content approaches based on insights, trends, an
d analytics
Content Development &

StorytellingConcept and create compelling social-first content that reflects the Consuela brand voice, aesthetic
, and spiritCollaborate closely with Creative and Brand teams to translate campaigns, launches, and brand moments into engaging social
storytellingCapture and produce real-time content including photo, video, Reels, TikToks, behind-the-scenes storytelling, and community-dr
iven contentWrite engaging social copy that feels authentic, conversational, and aligned with the Co
nsuela brandMaintain a strong understanding of evolving content formats, editing styles, hooks, and storytelling approaches that drive performance on Instagra
m and TikTokHelp evolve Consuela’s social presence in ways that feel culturally relevant while remaining true
to the brand
to the brand
Communi

ty EngagementFoster meaningful engagement with the Consuela community across soc
ial platformsMonitor comments, DMs, tags, and conversations to ensure timely and thoughtf
ul engagementBuild relationships with customers, creators, brand fans, and commun
ity advocatesIdentify opportunities to amplify user-generated content, community stories, and brand aff
inity momentsServe as a pulse point for customer sentiment, community feedback, and emerging conversations relevant
to the brand
Trends, Culture

& InsightsStay deeply connected to social media trends, platform changes, pop culture moments, creators, and emerging dig
ital behaviorsIdentify timely opportunities for the brand to participate in relevant cultural
conversationsBring fresh ideas and creative concepts forward regularly to keep content dynami
c and engagingMonitor competitor activity and industry best practices to identify opportunities for innovation and d
ifferentiationUse data and performance insights to guide recommendations and continuously improve content
effectiveness
What You Br

ing to the Role3–5 years of experience managing and growing organic social media channels for a consum
er-facing brandProven success creating high-performing content on Instagram and TikT
ok specificallyDeep understanding of social media algorithms, platform behaviors, and eng
agement driversStrong creative eye with experience capturing and editing social-first photo an
d video contentExceptional storytelling and copywriting skills with an ability to adapt tone across platform
s and audiencesStrong understanding of internet culture, trends, creators, and evolving s
ocial behaviorsHighly organized with strong project management and cross-functional commu
nication skillsComfortable balancing strategic planning with hands-on co
ntent executionExperience working in fast-paced, growth-stage environments with evol
ving prioritiesPassion for fashion, art, storytelling, hospitality, and creating meaningful br
and experiencesExperience using social media management, analytics, and content editing
tools preferred
How You Show UpYou bring energy, curiosity, and creativity into every room a
nd every projectYou are deeply plugged into culture and naturally
ahead of trendsYou balance artistic instinct with strategic thinking and measur
able performanceYou thrive in fast-moving environments and adapt q
uickly to changeYou are collaborative, communicative, and highly respons
ive across teamsYou take ownership and execute with urgency, organization, and att
ention to detailYou care deeply about building authentic community and meaningful cus
tomer connectionYou are passionate about storytelling, brand building, and creating content people genuinely wan
t to engage withYou embody the spirit of “Make Today Ridiculously Awesome” in both your work
and interactions
What S

uccess Looks LikeConsuela’s organic social channels show sustained growth in both connected and unconnected rea
ch and engagementContent consistently reflects the unique voice, spirit, and visual iden
tity of the brandSocial storytelling feels timely, culturally relevant, and creative
ly differentiatedThe community feels engaged, connected, and excited to participa
te with the brandCross-functional teams view social as a strong strategic and
creative partnerContent execution is consistent, organized, and adaptable to evolving bu
siness prioritiesSocial media performance insights lead to smarter, more effective content str

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