Vice President Brand Marketing

About MadaLuxe Group: MadaLuxe is a partner for the world’s most coveted brands and retailers. Across our fashion, lifestyle, and venture tech divisions, we distribute premium brands to major retailers around the world - investing in and developing brands, products, and technology where we see growing demand. Our platform is constantly evolving and expanding to meet the changing needs of the luxury consumer.
Our exclusive relationships, luxury expertise, operational excellence, and tech prowess are unmatched. As an end-to-end growth partner, we support our family of brands with everything from back‑office and logistics support to marketing, distribution, and growth strategies. With 15 years of sustained growth and experience, we continue to innovate and build the future of luxury that we envision.
MadaLuxe takes major stake in Ippolita jewelry! About IPPOLITA Founded in 1999 by artist and designer Ippolita Rostagno, IPPOLITA is a fine jewelry brand created by a woman for women. Known for its sculptural forms, organic silhouettes, and modern femininity, the brand has redefined luxury jewelry through an artful balance of beauty, wearability, and craftsmanship. Each piece reflects Ippolita’s belief that jewelry should be both expressive and empowering - an everyday celebration of individuality.
Position Overview MadaLuxe is seeking a strategic, hands‑on, and creative Vice President of Brand Marketing to lead the IPPOLITA marketing vision and strategy. This role will be responsible for building and driving all marketing for the brand. The VP of Brand Marketing will be directly responsible for both the tactical day‑to‑day and long‑term strategy required to communicate in the voice of this luxury jewelry brand. Working closely with the Creative Director and Director of eCommerce, the VP of Brand Marketing will serve as a hands‑on builder, working across the entire organization to help craft, hone, and deliver our message across all platforms through thoughtful campaigns and event activations. The VP of Brand Marketing will own the full marketing calendar, working closely with many leaders of the brand to ensure thoughtful and strategic planning around timing of events, campaigns and promotions. This position is fully on‑site at our NYC office to foster close collaboration with the creative, merchandising, and product development teams.
Key Responsibilities Take ownership of the marketing functions across the business required to build an exceptional worldwide marketing strategy
Manage the marketing calendar in full: overseeing timing for campaigns across channels, planned product launches, special events, promotions, and ongoing initiatives
Maintain the storytelling for the brand through thoughtful content creation across all channels, partnering with Merchandising and Product Development teams to ensure relevant business objectives and product launches are communicated effectively
Plan and execute brand activation events catering to VICs and brand enthusiasts
Develop and implement IPPOLITA’s communications, public relations, celebrity/influencer, and other client‑facing campaigns and activations
Coordinate, nurture & sustain media interest in IPPOLITA, ensuring regular and consistent editorial content in the major outlets, managing media relations and maximizing media opportunities whenever possible
Oversee the development and produce branded content creation, including overseeing brand photo shoots to create consistent digitally‑based content feeds
Collaborate with Sales leadership to identify key client demographics through market research, analysis of existing client data, and direct engagement with boutique team members. Advise all sales channels about relevant timing and strategy for client engagement and events to drive sales
Work closely with retail partners and other brand partners to maintain brand integrity and market growth
Support budget planning, forecasting, and ROI optimization across paid media, owned channels, partnerships, and experiential marketing
Collaborate closely with Product Development, Supply Chain, Finance, and Executive Leadership to ensure marketing plans support broader business objectives
Oversee the Marketing and Graphic Design team, guiding daily workflows and overseeing successful collaboration within the team to complete projects and campaigns efficiently
Requirements Minimum 7 years of experience in brand marketing, focused on luxury. Direct experience within the fine jewelry industry strongly preferred
Deep understanding of brand building, storytelling, and modern marketing ecosystems
Direct experience creating, building, and personally executing effective, brand‑consistent communications and events and elevating client experience and engagement in a luxury retail/brand environment
Strong fluency in AI‑enabled marketing platforms, data‑driven workflows, and emerging technologies that improve speed, effectiveness, and scale
Proven track record of driving significant, impactful editorial coverage across all platforms, building successful events, and driving relevant influencer programs
Hands‑on and detail‑oriented; have been an integral member of a small marketing function with in‑house control of all aspects of the program. Must be able to execute tasks and own processes directly while also effectively delegating and overseeing the workflow of the entire Marketing team
Proven ability to work cross‑functionally throughout the division, including Merchandising, Sales, and eComm, to bring market‑driven insights to communications and activation planning
A passion for fine jewelry and ability to relate to the emotional connection clients have with such pieces is strongly preferred
This role is based full‑time, in‑office in New York City. Out of area or hybrid/remote candidates will not be considered.

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