Senior Creative Strategist: Performance-Driven Brief Lead

Launch Potato is seeking a Creative Strategist to own the end-to-end briefing process and upstream strategy for performance-driven creative across formats. You will ensure briefs reflect real audience understanding and translate data into actionable creative direction.
You will manage a rolling backlog, drive testing cadence across verticals, and lead a robust UGC creator network from sourcing to delivery, leveraging AI tools to enhance strategy.

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