Social Media & Influencer Specialist

Role: Social Media & Influencer Specialist

Work Environment: In office 4 days a week

Reports To: CMO

About Us
Hari Mari is a leading retailer of high-quality sandals, offering a wide range of styles for men and women. We pride ourselves on delivering an unwavering commitment to crafting footwear and accessories from premium materials with exceptional construction—ensuring they feel amazing from the very first step.

Role Overview
Hari Mari is looking for a creative, highly organized, and energetic Social Media & Influencer Specialist to own the day-to-day execution of our organic social channels and influencer community initiatives. In this role, you will be the pulse of the brand online—actively creating dynamic content, engaging directly with our community, managing influencer partnerships, and executing our weekly social calendar.

The ideal candidate lives and breathes social media, loves creating on-camera and behind-the-scenes content, and is excited to grow a loyal brand community.

Key Responsibilities
Daily Social Media & Community Management

Active Monitoring: Check Instagram, Facebook, LinkedIn, and TikTok throughout the day to monitor tags, mentions, and cultural conversations Hari Mari should engage with.

Community Engagement: Promptly respond to DMs, comments, and customer questions across all platforms.

Inbound Management: Utilize Meta Business Suite (both paid & organic) to ensure no customer comments or messages are missed.

Trend Tracking: Keep a pulse on cultural and social media trends to identify real-time, relevant opportunities for the brand.

Content Review & Quality Control

Daily Quality Check: Review all content scheduled to go live daily to ensure messaging is timely, accurate, and aligned with brand guidelines.

Real-time Optimization: Edit captions, creative elements, posting times, or copy adjustments as needed prior to publication.

Agile Calendar Management: Coordinate last-minute approvals and adapt the content calendar swiftly when priorities shift or fresh opportunities arise.

Content Creation, Capture & Strategy

Content Production: Capture high-quality lifestyle, product-focused, and behind-the-scenes (BTS) content daily or every few days to fulfill weekly needs.

Collaborative Filming: Partner directly with leadership and team members to film content.

Product Spotlights: Creatively highlight Hari Mari’s core lines, including flip-flops, slippers, apparel, and accessories.

Post-Production: Edit, format, and prepare all captured content for upcoming posts, Stories, Reels, and TikToks.

Asset Support: Collaborate with internal creative partners on graphics or other digital assets and contribute creative assets for paid media initiatives upon request.

Planning & Calendar Management: Spend daily time brainstorming future concepts, updating the master content calendar, and building strategy out for product launches, promotions, holidays, and seasonal milestones (Spring/Summer and Fall/Holiday).

Influencer Seeding & Affiliate Tracking

Outreach & Seeding: Actively research, identify, and outreach relevant creators.

Affiliate Management: Dedicated weekly management of the AWIN affiliate program, including vetting applications, approving commission payouts, and scaling top-performing partners.

Analytics & Reporting: Conduct weekly performance audits (tracking engagement, reach, growth).

Qualifications and Requirements

Experience: 2–4 years of professional experience managing social media, content creation, and influencer execution for a DTC lifestyle, apparel, or footwear brand.

Platform Expertise: Expert-level knowledge of Instagram, TikTok, Facebook, and LinkedIn algorithms, features, and engagement best practices.

Technical Skills: Proficient with Meta Business Suite, mobile video editing tools (CapCut, InShot, Adobe Premiere Rush), and native in-app editors.

Content Creation: A strong portfolio demonstrating your ability to shoot and edit engaging vertical video (Reels/TikToks), lifestyle photos, and product imagery.

Organizational Skills: Exceptionally organized with experience managing multi-platform content calendars, tracking influencer shipments, and pull-together data reports.

Communication: Excellent copywriting, customer service, and interpersonal skills to represent Hari Mari warmly to customers and creators alike.

Competitive base salary plus bonus opportunity

Health, dental, and vision insurance

Paid time off and holidays

Employee discount on company products

Hari Mari is an equal opportunity employer and values diversity in our workforce. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected characteristic.

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