Tradeshow & Marketing Coordinator

Nevco Sports, LLC, the industry leader in sports technology solutions that elevate game day for facilities nationwide, is seeking a hands-on tradeshow and marketing professional for our Edwardsville, IL office. Nevco is the largest privately held manufacturer of LED scoreboards, video displays, stadium audio, and sports technology solutions in the world, with a tradition of quality and innovation spanning over 90 years.

When you join Nevco, you join a team. It's what we do together that sets us apart.

The Role
The Tradeshow & Marketing Coordinator owns the end-to-end execution of Nevco's tradeshows and sponsorships - from logistics and shipping, to lead capture and post-show reporting across Nevco Sports and our portfolio brands (FanZone Scoreboards, Nevco Media Group, and Hometown Live). This is a fast-paced, detail-driven role that blends operations, sales enablement, and marketing execution. No two weeks look the same: one day you're packing and shipping demo equipment, the next you're building a Salesforce lead-capture campaign or coordinating social content from a show floor. This position will be on site in Edwardsville Illinois. 20% travel.

Tradeshow & Sponsorship Coordination

Coordinate and execute 80+ annual regional and national tradeshows (registrations, logistics, shipping, reporting and on-site needs) across Nevco Sports and Nevco Brands (FanZone Scoreboards, Nevco Media Group, and Hometown Live).

Own and maintain the annual master tradeshow calendar, keeping Sales and Marketing aligned on commitments and deadlines.

Manage and track all tradeshow-related expenses (registrations, shipping, warehousing, furnishings, supplies, equipment) against budget.

Proactively communicate key tradeshow dates, schedules and logistics updates to Sales Reps with enough lead time to prepare and lead follow-up expectations.

Pack and ship all UPS tradeshow equipment (ranging 2–50 lbs); coordinate with the Shipping Manager on LTL freight for larger demo equipment.

Pack and ship all UPS tradeshow equipment (ranging 2–50 lbs); coordinate with the Shipping Manager on LTL freight for larger demo equipment.

Schedule and track return/forward shipment of tradeshow equipment through LTL Website.

Recertify incoming equipment in a timely manner at office or warehouses; coordinate recertification of larger demo units with the service team.

Build and manage lead-capture campaigns and landing pages in Salesforce and Pardot for each show.

Report on lead volume, quality, and tradeshow ROI to Sales and Marketing leadership each quarter - closing the loop between show spend and pipeline impact.

Source and manage vendors for booth backdrops, signage, giveaways, and other show assets.

Track and manage all corporate sponsorships, including fulfillment of sponsorship deliverables.

Sales & Marketing Support

Assist process for collecting install photos and customer testimonials for use across marketing channels including social media and nevco.com website gallery.

Oversee marketing collateral for all shows, ensuring relevant and current collateral is sent

Maintain product spec sheets, ensuring they are up to date and on the website - working with Sales and Engineering to update as products change.

Manage all coding and expensing of the Nevco marketing credit card.

Assist with ad hoc projects as directed by the Director of Marketing.

Core Competencies

Organization & Planning

- Proactively plans activities and resources; meets deadlines with clear, accurate work.

Judgment & Decision-Making

- Analyzes problems and applies sound judgment on behalf of the company.

Cross-Functional Relationships

- Works effectively across departments and through others to get things done.

Urgency & Adaptability

- Communicates and executes with urgency; embraces change and shifting priorities. Ownership & Follow-Through

- Treats show budgets, equipment, and lead data as their own - tracks results and reports out without being asked.

Education & Experience

Bachelor’s degree in Marketing, Event/Meeting Management, Communications, or equivalent experience.

1-2 years coordinating tradeshows, corporate events, or marketing operations - proven ownership of logistics, budget, or campaign execution matters more than the specific major.

Strong time management, project management, and organizational skills.

Ability to work independently in a fast-paced environment with some self-direction.

Experience working across cross-functional teams.Working knowledge of Salesforce and Pardot (or comparable CRM/marketing automation platform) a plus.

Valid driver's license; able to travel independently to company facilities.

Must be able to lift and carry up to 40 lbs and be on your feet for extended periods during equipment recertification/ packing.

Experience with social media content creation and scheduling tools (e.g., Hootsuite) a plus.

Familiarity with WordPress and Adobe Creative Suite a plus.

CTSM (Certified Trade Show Marketer) a plus.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

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