Digital Marketing Manager

We are seeking an experienced

Digital Marketing Manager

to drive marketplace growth across eCommerce platforms. This role is responsible for developing and executing digital marketing strategies that increase sales, brand visibility, customer acquisition, and profitability. The ideal candidate brings strong expertise in marketplace advertising, product content optimization, and performance analytics. If you are passionate about delivering measurable eCommerce results, apply now!

Work Model:

On-site
What You Will Do:

Develop and execute marketplace marketing strategies to drive revenue growth
Manage and optimize Amazon Advertising, Amazon DSP, and Walmart Connect campaigns
Improve product discoverability, conversion rates, ROAS, and TACoS
Conduct keyword research, competitor analysis, and performance reporting
Partner with Sales, Brand Marketing, and external agencies to maximize campaign results
Lead marketplace promotions and implement A/B testing and data-driven performance optimizations
What You Will Need to be Successful:

Possess 3-5 years of experience managing paid media in an eCommerce or digital marketing environment
Demonstrate strong experience with digital advertising platforms and analytics tools
Utilize experience advertising on Amazon, Walmart, TikTok, or similar marketplaces
Apply excellent analytical, communication, and project management skills
Leverage experience with Amazon Vendor Central and Seller Central
Bring a bachelor's degree in marketing, business, communications, advertising, a related field, or equivalent experience
Benefits Overview:

Medical, dental, and vision insurance
401K
PTO

Interested and qualified candidates can contact Joye Moore at (515) 225-7000 or email jmoore@thepalmergroup.com.