Head of Digital Commerce & Loyalty Innovation

Cumberland Farms is seeking a highly experienced Senior Director of Loyalty & Digital Commerce. You will own the digital and loyalty strategy across e-commerce, mobile apps, and new digital channels, driving conversion, AOV, and retention while leading a multi-million dollar budget.
You’ll supervise CRM, lifecycle marketing, and data-driven personalization, partnering with Technology, Marketing, Store Ops, and Merchandising to embed digital initiatives into the company’s national strategy.

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