Marketing Manager

Company Description

Malloy Law Offices, LLC is a civil litigation firm based in Bethesda, Maryland, serving clients across Maryland, Virginia, and the Washington, D.C. metropolitan area. The firm focuses heavily on personal injury matters, including auto accidents and premises liability cases. In addition, the practice handles commercial litigation, business disputes, and appellate work. Team members collaborate closely with attorneys who are dedicated to securing fair outcomes for injured individuals and businesses. The firm offers a professional environment where legal advocacy and client service are central to daily operations.
Role Description

The Marketing Manager is a full-time, on-site role located in Bethesda, MD. This position is responsible for developing and executing marketing strategies that enhance the firm’s visibility, support client acquisition, and strengthen the Malloy Law Offices, LLC brand. Day-to-day tasks include planning and managing digital and traditional marketing campaigns, overseeing the firm’s website and social media presence, coordinating content creation, and tracking performance metrics. The Marketing Manager will collaborate with attorneys and staff to align marketing initiatives with practice goals, manage vendor relationships, and support events, sponsorships, and community outreach. This role also involves analyzing market trends in legal services, refining messaging, and ensuring consistent, professional branding across all channels.
Qualifications
Strategic marketing skills, including experience developing and implementing marketing plans, campaigns, and branding initiatives.
Digital marketing proficiency, such as managing websites, SEO/SEM, social media platforms, email marketing, and online advertising.
Content development abilities, including creating and editing marketing copy, blog posts, newsletters, and other client-facing materials.
Analytical and reporting skills to interpret marketing data, track KPIs, and adjust strategies based on performance and market trends.
Project management and organizational skills to prioritize tasks, manage timelines, and coordinate multiple campaigns and stakeholders.
Strong written and verbal communication skills, with the ability to present ideas clearly and collaborate effectively across the firm.
Experience in professional services or legal industry marketing is preferred, with familiarity in personal injury or litigation a plus.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent combination of education and relevant experience.
Comfort working on-site in a fast-paced environment, with a proactive, detail-oriented approach and commitment to ethical, inclusive practices.

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