Business Development Strategist (Agency)

We are seeking an experienced Business Development Strategist to drive proactive growth initiatives and develop targeted outbound campaigns within a professional services environment. This role will partner closely with business development leadership and subject matter experts to identify new business opportunities, create strategic messaging, and execute data-driven campaigns that generate qualified pipeline.
Key Responsibilities:
Develop and execute integrated business development and account-based marketing campaigns.
Partner with leadership and subject matter experts to create thought leadership and market-facing content.
Build and segment target audiences using CRM and prospecting platforms.
Manage campaign execution, email outreach, audience development, and follow-up strategies.
Track campaign performance and optimize engagement, meeting generation, and pipeline growth.
Qualifications:
5+ years of business development, growth strategy, account-based marketing, or CRM experience within a professional services, communications agency, management consulting, or similar B2B consulting environment.
Proven experience developing strategic outbound campaigns that generate new business opportunities.
Strong experience with HubSpot CRM; experience with Apollo or similar prospecting tools is preferred.
Excellent communication, organizational, and stakeholder management skills.
Ability to collaborate with senior leaders and manage multiple strategic initiatives simultaneously.

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