Digital Marketing Manager
Location: Orlando, FL (Onsite)
Salary: $80,000 - $110,000 + benefits
About the Opportunity
A growing organization is seeking a Digital Marketing Manager to lead digital growth initiatives and oversee the execution of SEO, PPC, content, and AI-driven search strategies. This is a hands-on leadership role for a marketer who understands how search is evolving and can successfully position a brand for visibility across both traditional search engines and emerging AI-powered search platforms.
The ideal candidate combines strong strategic thinking with day-to-day execution and has experience leading content, SEO, and paid media teams. They should have a deep understanding of Generative Engine Optimization (GEO), search algorithms, AI-driven discovery, content marketing, and performance marketing.
Key Responsibilities
- Develop and execute comprehensive digital marketing strategies that drive traffic, leads, and revenue.
- Lead and mentor Content Creators, SEO specialists, and PPC team members, ensuring alignment across all digital initiatives.
- Own SEO and Generative Engine Optimization (GEO) strategies to improve visibility across Google, AI search engines, and large language model platforms.
- Manage and optimize paid search campaigns while partnering with PPC specialists and agencies to maximize ROI.
- Collaborate with content teams to develop high-quality, search-optimized content that supports both traditional and AI-driven search experiences.
- Analyze website, campaign, and search performance data to identify growth opportunities and improve conversion rates.
- Monitor search trends, algorithm updates, emerging AI technologies, and new digital marketing opportunities.
- Leverage AI tools and technologies to improve marketing efficiency, content strategy, reporting, and campaign performance.
- Partner with leadership to establish KPIs, measure success, and communicate results.
Required Qualifications
- 4+ years of digital marketing experience with a strong focus on SEO, content marketing, and search strategy.
- Proven experience managing or mentoring Content Creators, SEO professionals, and PPC teams.
- Strong understanding of technical SEO, on-page optimization, keyword strategy, link building, and website performance.
- Deep knowledge of Generative Engine Optimization (GEO) and how AI-powered search is impacting content discovery and organic traffic.
- Experience developing strategies for visibility within AI search platforms and large language model ecosystems.
- Strong understanding of paid search marketing, campaign optimization, audience targeting, and performance measurement.
- Proficiency with Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar marketing tools.
- Experience using AI strategically to drive business results, not simply as a content-generation tool.
- Excellent analytical, communication, and project management skills.
Preferred Qualifications
- Experience in home services, consumer brands, ecommerce, or lead-generation environments.
- Experience managing agency partners and external vendors.
- Familiarity with conversion rate optimization (CRO) and website UX best practices.
Benefits
- Medical, dental, and vision insurance
- 401(k) with company match
- Paid time off and company holidays
- Professional development opportunities
- Collaborative and innovative team environment
- Opportunity to shape the future of AI-driven search and digital marketing strategy
What We're Looking For
We're seeking a digital marketer who doesn't just use AI tools but truly understands how AI is transforming search behavior, content discovery, and customer acquisition. This person should be equally comfortable discussing SEO strategy with specialists, reviewing PPC performance, guiding content teams, and helping leadership navigate the future of AI-powered marketing.