Key Responsibilities
Lead the ideation and production of compelling photo, video, and mixed‑media content across social media, paid social, display ads, on‑site pages, product launch campaigns, installation videos, and training content.
Bring a tastemaker's perspective — champion creative excellence and push the work to be scroll‑stopping, share‑worthy, and brand‑right.
Develop strong narrative arcs and storytelling frameworks that connect consumers emotionally with our products and brands.
Stay ahead of content trends across TikTok, Instagram, YouTube, and emerging platforms — and proactively bring fresh ideas and formats to the team.
Explore and integrate AI‑powered content tools and technologies to innovate, scale, and elevate our content capabilities.
Production & Execution
Shoot and edit high‑quality photo and video content with a keen eye for composition, lighting, and visual storytelling.
Build and maintain a roster of on‑screen talent and collaborators to bring productions to life.
Ensure all content is polished, on‑brand, and optimized for each platform and format.
Performance & Continuous Improvement
Track engagement metrics, views, and performance data on prior work — and use those insights to sharpen future content.
Regularly review and iterate on content with the Associate Creative Director to continuously raise the creative bar.
Champion a test‑and‑learn mindset: always experimenting with new hooks, formats, and storytelling techniques.
Collaboration & Brand Consistency
Partner closely with digital marketing, brand, and product marketing teams, and channel partners to translate business goals into standout creative.
Shoot consistently within established brand styles across both ZAGG and mophie brands.
Work with project managers to meet deadlines and manage multiple concurrent projects with ease.
What You Bring
Required
5+ years of experience as a content creator, ideally in‑house at a product or consumer brand.
Exceptional photo and video production skills — from concept through final edit.
Deep fluency in social media platforms (TikTok, Instagram, YouTube) and what makes content perform on each.
Strong command of composition, visual storytelling, hook, setup, and payoff.
Proficiency in Adobe Creative Suite: Premiere Pro, Photoshop, Lightroom (After Effects a plus).
A natural curiosity about AI content tools and emerging technologies — you’re already using them.
Excellent communication skills and the ability to collaborate effectively across teams and with external stakeholders.
A high‑energy, entrepreneurial mindset — self‑directed, proactive, and driven to make great work.
Portfolio link that showcases content that has made people stop, look twice, and share.
Preferred
Experience with paid social and display ad content creation (understanding of CTR, creative testing, etc.).
Experience producing instructional, training, or product demo video content.
Background in consumer electronics, mobile accessories, or technology brands.
Degree in photography, film, fine arts, communications, or a related field — or equivalent hands‑on experience.
Benefits
Competitive compensation package, performance bonuses, and comprehensive benefits.
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Senior Content Creator Job at ZAGG, Inc. in Midvale
ZAGG, Inc. · Midvale, UT, USA ·
- Job type:
- Full Time