Sr. Media Planner

Overview
Integrated Media Planners participate in the development and management of effective integrated offline and digital media plans and buys, while working closely with their own team as well as other departments. They are an essential part of the team’s success as they help bridge the gap between strategic vision and management of day-to-day responsibilities.

Overview
Integrated Media Planners participate in the development and management of effective integrated offline and digital media plans and buys, while working closely with their own team as well as other departments. They are an essential part of the team’s success as they help bridge the gap between strategic vision and management of day-to-day responsibilities.

Responsibilities

Develop and maintain media plans, and related documentation including approvals and budgets

Utilize media research tools and resources to support the development of strategic client recommendations

Develops digital Requests for Proposals, fields any vendor questions surrounding the RFP, evaluates returned proposals, and forms a final recommendation

Stay abreast of what is happening in local markets & within the media landscape

Inform Supervisor of day-to-day activities and any situations that may affect any market plans, buys, etc.

Support with delegation of responsibilities and assist team leaders in growth and development of Planners and Assistants

Evaluate media opportunities and provide thorough analysis for clients

Lead the gathering and evaluation of target research

Deliver reporting with the necessary information, based on a documented framework and analyze results against defined campaign metrics (e.g., performance & analytics reports, buy summaries, etc.)

Review competitive intelligence and work with planners to determine key findings

Facilitates client billing, coordinating across departments to ensure accurate, timely, and comprehensive invoicing

Qualifications

Experience with 3rd party ad server (CM360 preferred)

Ability to analyze complex data, including but not limited to audiences, market & sales, media mix, and competitive reporting, all to assist in formulating actionable offline and digital plans

Up-to-date knowledge of the media landscape (digital and traditional) and marketing concepts, best practices, and the media planning and buying process across digital and traditional media

Solid understanding of media performance metrics across marketing funnel

Is passionate and articulate, and can craft a compelling case/recommendation and present it to the client

Capacity to see the bigger picture across all marketing touch points, e.g., TV, Display, Mobile, Search, Social

Minimum of 3 years online & offline media planning experience

Bachelor's degree, preferably in advertising, marketing, or a related program

Excellent negotiation and communication skills

Strong mathematic & analytical skills

Effective time management and organizational skills, as well as strong attention to detail

Ability to work well in a team structure and function as a leader when necessary

Working knowledge of media research tools and software such as comScore, cross-tabulation software (MRI, Simmons, etc.), MediaTools/Guideline, MediaOcean/MBOX/Spectra, competitive software (Kantar/Media or Nielsen AdIntel), Reach/Frequency estimators

Proficiency in Microsoft Suite (Excel, PowerPoint) and Google tools (Sheets, Slides); Mac & Keynote skills helpful

Ability to thrive in a hybrid work environment, demonstrating strong self-motivation, autonomy, and resourcefulness

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