Product Marketing Lead

Job Overview
We are looking for a Brand and Marketing Lead to own how TerraFirma shows up in the world. You will define the narrative, own the marketing budget, build and manage a creative ecosystem, and orchestrate how our story is told across channels and major moments. You will set the strategy, hire and manage contractors and agencies, and drive the rollout of major company moments such as fundraises, product launches, partnerships, and flagship projects. While you should have strong creative instincts and taste, this is not a hands‑on videographer or editor role – your leverage comes from direction, coordination, and execution at scale. You will work directly with the CEO to position TerraFirma as the category‑defining company in construction automation, attracting top‑tier talent, partners, customers, and investors.

Responsibilities

Own TerraFirma’s brand, narrative, and channel strategy, ensuring consistency and a high‑quality bar

Own the marketing budget and build the function through contractors, agencies, and eventual hires

Plan and execute major announcements and launches across press, social, and owned channels

Drive CEO and founder amplification through podcasts, interviews, speaking, and earned media

Translate technical work into stories that attract talent, partners, customers, and investors

Basic Qualifications

3 or more years of experience in brand, marketing, creative direction, communications, or related roles

Proven experience owning brand or marketing strategy end‑to‑end

Experience managing budgets and external partners (agencies, contractors, freelancers)

Demonstrated success launching campaigns, announcements, or brands

Strong understanding of modern media, social platforms, and distribution

Experience working in or adjacent to technical, industrial, or hardware‑driven companies

Preferred Skills & Experience

Experience in robotics, construction, aerospace, defense, or deep tech

A strong network across media, creators, and brand agencies

Ability to direct production without needing to personally shoot or edit

Evidence of building cultural relevance around technical products

Additional Requirements

Must be willing to work on site in Austin, TX

Comfortable operating in a fast‑paced, scrappy startup environment

Willing to work irregular hours around launches, announcements, and critical moments

Portfolio, campaigns, or brands you have built are required (not just a resume)

Compensation & Benefits
Base compensation will vary based on factors such as relevant experience and education. Salaries and leveling will be determined on a case‑by‑case basis if an offer is extended. Our total compensation package also includes equity in TerraFirma. Relocation packages are available to help cover moving costs, if applicable.

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