Social Media & Content Lead

Our client, an AI insurance software startup, is seeking a Social Media & Content Lead to drive brand growth across LinkedIn, X, YouTube, and other key channels. You'll partner directly with the Marketing Lead and founders, taking ownership of the entire social process — from planning and content creation to publishing and community engagement. If you thrive in early‑stage, fast‑paced environments and enjoy translating complex topics into simple, compelling content, this could be a great fit.

What You’ll Do:

Manage the company's social media presence on LinkedIn, X, YouTube, and other platforms

Plan, draft, schedule, and publish daily or weekly content aligned with brand voice

Collaborate closely with the Marketing Lead on campaign launches, product updates, events, and thought leadership

Research competitors and trends to keep content sharp and differentiated

Edit and publish short‑form video (YouTube Shorts) — proficiency required

Engage with the community: respond to comments, monitor DMs, and track growth

Analyze performance metrics and use insights to iterate and improve reach and impact

Support the creation of content for paid social campaigns

Contribute creative ideas for formats, hooks, scripts, and new angles

What We're Looking For:

2–6+ years of full-time (non‑internship) experience in social media, content creation, or digital marketing

Previous experience in a startup environment (Series A through D) is REQUIRED

Background in B2B SaaS or AI is a major plus

Strong storytelling skills and ability to distill complex ideas into clear content

Exceptional writing skills: crisp, concise, and human — not AI‑generated style

Comfortable moving quickly, handling ambiguity, taking feedback, and iterating fast

Strong design sense and ability to deliver polished copy

Proficient with video editing and design tools (Adobe, Canva, Figma)

Analytical mindset: you care about data and what drives results

Must be an expert in LinkedIn and X content creation and strategy

High‑energy and hungry, with something to prove

Has used AI tools in their workflow

Must provide a portfolio with case studies and live work

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