Senior Retention Marketing Strategist

Working remotely, the full-time Senior Retention Marketing Strategist will develop and implement strategies to reduce churn for a subscription-based service, collaborating with cross-functional teams to enhance product engagement and revenue opportunities.
Key responsibilities

Develop and deliver technical strategies aimed at reducing churn and increasing subscriber retention
Lead cross-functional initiatives focused on automation and personalization to optimize marketing strategies across multiple KPIs
Communicate effectively with senior marketing leadership regarding program updates, performance, and strategic roadmaps

Required qualifications

10+ years of experience in retention and churn strategy, marketing campaign strategy, and testing
Proven track record of leading enterprise strategic initiatives and developing strategic roadmaps
Experience with app-based streaming or SVOD subscription services preferred
Strong ability to develop and implement strategic testing plans and business cases
2+ years of experience in communications or campaign strategy for large to midsized enterprises with a focus on automation and personalization