Customer Marketing Manager

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Consuela is a growth-stage lifestyle brand founded by artist, designer, and philanthropist Conni Reed to fulfill her passion for creating art, supporting and uplifting women, and working in Mexico. Based in Austin, TX, and Leon, Guanajuato Mexico, the Consuela team collaborates across borders to bring art to life with each collection of bags, charms, and accessories that reflect Conni’s design philosophy, The Art of the Unmatched™ – an intentional juxtaposition of colors, textures and patterns that reflect life’s wild and varied journ
ey.
Consuela’s purpose and mantra – Make Today Ridiculously Awesome – is woven into the very fabric of the company and stitched inside each product as a daily reminder that finding joy in the journey is our choice to m
ake.
Purpose of
RoleThe Customer Marketing Manager role is both a strategist and operator within Consuela’s marketing organization responsible for shaping and scaling our customer retention ecosystem. Reporting directly to the Vice President of Marketing, this role owns the strategy, execution, and performance of customer lifecycle marketing across email, SMS, and direct mail with the overarching objective of increasing customer retention, engagement, and lifetime value (
LTV).This role is responsible for deeply understanding the behaviors, motivations, and purchase patterns of the Consuela customer and translating those insights into highly personalized, data-driven campaigns that strengthen brand affinity and drive incremental revenue. The Customer Marketing Manager will oversee audience segmentation, lifecycle automation, promotional and triggered campaigns, loyalty-driving initiatives, and customer journey optimization across owned chan
nels.Successful candidates for this role are analytical, strategic, and endlessly curious about customer behavior. They have a proven ability to blend creativity with performance marketing rigor and understand how to build retention strategies that feel personal, thoughtful, and unmistakably on-brand. They are highly organized, detail-oriented, and exceptional cross-functional collaborators who thrive in a fast-moving, growth-stage environment with a high degree of ch
ange.This role is based onsite in Austin, TX, and remote candidates will not be consid
ered.
Key Responsibi
litiesDevelop and execute Consuela’s customer retention and lifecycle marketing strategy across email, SMS, and direc
t mailOwn the performance of CRM and owned marketing channels with accountability for retention, repeat purchase behavior, engagement, and customer lifetime
valueBuild and optimize highly segmented customer journeys, automated flows, and campaign strategies designed to deepen customer relationships and increase conv
ersionPartner cross-functionally with Marketing Strategy, Brand Creative, Digital Commerce, Retail, Customer Experience, and Analytics teams to deliver cohesive and customer-centric exper
iencesAnalyze customer data, behavioral trends, and campaign performance to identify opportunities for optimization, incrementality, and
growthDevelop sophisticated audience segmentation strategies based on customer behavior, purchase history, lifecycle stage, and engagement pa
tternsCreate testing frameworks across messaging, timing, creative, audience segmentation, and promotional strategy to continuously improve perfo
rmanceOversee lifecycle automation including welcome, post-purchase, win-back, loyalty, replenishment, VIP, and re-engagement
flowsPartner with external vendors and agency partners as needed to support retention marketing initiatives and direct mail exe
cutionDrive strategic direct mail initiatives as an integrated component of the broader digital marketing eco
systemMonitor and report on key CRM and retention metrics including retention rate, repeat purchase rate, LTV, AOV, engagement, unsubscribe rates, and revenue contri
butionMaintain operational excellence across campaign planning, QA, calendarization, and exe
cutionStay current on emerging CRM, personalization, and retention marketing trends, technologies, and best pra
ctices
What You Bring to t
he Role5–8 years of customer, retention, or lifecycle marketing experience within a retail, fashion, lifestyle, ecommerce, agency, or consulting envi
ronmentProven success developing and scaling retention marketing strategies that positively impact retention, LTV, purchase frequency, and customer eng
agementAdvanced expertise with Klaviyo including segmentation, automation, campaign execution, reporting, and lifecycle flow archi
tectureStrong working knowledge of Shopify, Square, and ecommerce customer data eco
systemsProven ability to build and optimize highly targeted email, SMS, and direct mail programs that drive measurable increme
ntalityStrong analytical and quantitative skills with the ability to translate customer data into actionable marketing str
ategiesExperience identifying valuable customer segments and building strategies to influence customer behavior and long-term
loyaltyStrong project management and organizational skills with the ability to manage multiple priorities simulta
neouslyExceptional communication and cross-functional collaboration
skillsAbility to balance strategic thinking with hands-on execution in a player-coach style envi
ronmentPassion for storytelling, customer experience, art, fashion, and brand-b
uilding
How You
Show UpYou are deeply curious about people, behavior, and what drives customer co
nnectionYou combine analytical rigor with creative i
ntuitionYou bring structure, organization, and clarity to fast-moving envi
ronmentsYou sweat the details while never losing sight of the bigger
pictureYou proactively identify opportunities instead of waiting for d
irectionYou communicate thoughtfully, clearly, and collaboratively acro
ss teamsYou thrive in environments where priorities evolve and adaptability
mattersYou care deeply about delivering experiences that feel personal, elevated, and emotionally
resonantYou embody Consuela’s spirit of creativity, optimism, and finding joy in the
journey
What Success L
ooks LikeActive customer file, retention rate and LTV illustrate a sustained growth trend aligned t
o targetsLifecycle campaigns and automated flows drive measurable incrementa
l revenueCustomer segmentation strategies become increasingly personalized and
effectiveEmail, SMS, and direct mail channels operate as a connected, high-performing
ecosystemCampaign execution is highly organized, accurate, and on timeCustomer engagement metrics improve across owned
channelsTesting and optimization become embedded in the retention marketin
g cultureCustomers feel more connected to the Consuela brand at every stage of thei

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