Social Media Specialist

ROEN is a New York–based fine jewelry house rooted in master craftsmanship and considered design. We create pieces made to honor life's most meaningful moments — and we tell that story every day through content that feels alive, personal, and unmistakably us.
We're looking for a Social Media Specialist to own our day-to-day presence across Instagram, TikTok, and Pinterest — someone who understands luxury aesthetics, moves fast, and thinks strategically.
What You'll Own
Daily content execution and posting cadence across Instagram, TikTok, and Pinterest
Maintaining and adapting the content calendar that balances product, storytelling, culture, and community
Filming, editing, and producing short-form video — including content for the founder's personal TikTok, which directly feeds ROEN's growth and visibility
Turning longer-form brand content (process, client, and studio footage) into daily and weekly short-form cuts
Community engagement: responding to comments and DMs with warmth and brand-appropriate tone
Tracking performance across channels and turning data into smarter decisions
Supporting campaign copy, newsletters, and marketing initiatives as needed
Reporting to the founders, with day-to-day coordination alongside our Content Strategy Lead.
Who You Are
2+ years of experience in social media, content creation, or a related creative role
A strong visual eye — you understand what luxury looks like
Comfortable on set and behind the camera; you can film and direct with minimal hand-holding
Fast, resourceful, and self-directed — you figure things out and keep things moving
Deep native fluency with TikTok, Instagram, and Pinterest (you use these, you don't just manage them)
Excellent copywriting instincts — you know how to sound human, elevated, and never corporate
Based in New York City and available to work in-person
Bonus: experience with Shopify, Canva, CapCut, or fine jewelry / luxury brands

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