Marketing Copywriter

Marketing Copywriter

Assurant partners with many of the world's leading brands, supporting millions of customers worldwide across connected devices, homes, automobiles, and commercial equipment. We help clients strengthen customer relationships through experiences that build loyalty and deliver meaningful value. Here, you will be part of a team that connects people to the protection and support they rely on every day, and help shape communications, experiences, and solutions that make that promise real.
The Marketing Copywriter is responsible for creating, editing, and proofreading high-quality content that engages target audiences and supports marketing and business objectives across multiple channels. This role combines creativity with meticulous attention to detail to develop compelling, persuasive, and accurate content that is clear, concise, and aligned with brand standards.
The ideal candidate is a skilled storyteller and editor who ensures all content is polished, error-free, and structurally sound, with a strong command of grammar, punctuation, syntax, and style. Working closely with cross-functional stakeholders, this individual leverages effective communication and interpersonal skills to gather input, refine messaging, and address recurring content challenges. Success in this role requires a passion for writing, exceptional attention to detail, and the ability to manage multiple priorities while delivering high-quality work in a fast-paced, deadline-driven environment.
What makes us different?
People First – we prioritize employee well-being and development
Empowerment – we enable our people to do their best work
Benefits effective day one
401K Match – up to 6% dollar-for-dollar
What will be my duties and responsibilities in this job?
Develop, write, edit, and proofread accurate, engaging, and legally compliant marketing content across print and digital channels, including web, email, social media, product marketing, customer communications, events, and business development materials.
Ensure all content aligns with brand voice, style, compliance requirements, and content marketing best practices while maintaining accuracy, clarity, and consistency.
Partner with marketing and business stakeholders to understand objectives, key messages, audiences, and products, incorporating feedback and updates throughout the content development process.
Serve as a content subject matter expert, providing guidance on branding, tone, voice, grammar, AP Style, and messaging to create impactful content that drives engagement and supports business goals.
Maintain current knowledge of products, services, and market trends to develop relevant and effective marketing communications.
What are the requirements needed for this position?
Bachelor's degree in English, Publishing, Advertising, Communications, Journalism, or a related field.
A minimum of 3 years of professional copywriting and content marketing experience within an agency, marketing firm, or in-house corporate environment.
Demonstrated experience creating and optimizing content across multiple channels, including web, social media, email marketing, and print, with a strong emphasis on digital content.
Ability to manage multiple projects simultaneously and deliver quality work under tight deadlines and changing priorities.
Initiative-taking collaborator with excellent organizational and time-management skills.
What other skills/experience would be helpful to have?
Knowledge of CMS and project management systems like Monday, Ziflow, Semrush, JasperAI, and Contentstack is a plus
Exceptional written communication skills with a strong command of English grammar, spelling, punctuation, and style.
Expert-level knowledge and application of Associated Press (AP) Style guidelines.
Proficiency in Microsoft Office suite, Adobe Acrobat Pro DC, and Generative AI tools (Claude, Gemini, ChatGPT, Copilot)
Strong proofreading and editing skills with the ability to identify and correct errors while ensuring consistency and accuracy.
Meticulous diligence and commitment to producing high-quality, error-free content.
Analytical and inquisitive mindset with the ability to research, learn, and understand complex or technical subject matter.
Strong concentration and focus, with the ability to review and develop content that may be lengthy, detailed, or highly technical.
Experience working in fast-paced marketing, communications, or content production environments.
Familiarity with content strategy, SEO best practices, and digital marketing principles.
Proven ability to adapt writing style and tone for diverse audiences, industries, and platforms.