Content Creator Job at IRL Marketing in Houston

IRL Marketing is an outsourced content marketing agency built for real-life, service-based businesses. Our tagline says it all: Still Human. Real Results. In a world drowning in AI-generated noise, we believe the brands that win are the ones that stay human — the ones that show up in person, tell real stories, and build real trust with the communities they serve.
We partner with healthcare practices, real estate teams, and other service businesses that don't have the time (or the desire) to build an in-house marketing department. Instead of hiring a large team of internal marketers, our clients hire us — and we embed a nimble, creative, on-the-ground team into their business to produce the content that actually moves the needle.
The Role
We're hiring a Content Creator with a healthcare focus to be the eyes, ears, and camera on the ground for our healthcare clients across the Houston area. This is not a desk job. You'll spend most of your week inside clinics, medical offices, and healthcare facilities — capturing the real moments that make each practice unique and turning them into scroll-stopping short-form content.
You are a one-person production crew: you show up, you direct, you shoot, you edit, and you deliver. You know how to make a doctor feel comfortable on camera, how to coach a medical assistant through a 15-second reel, and how to capture a patient testimonial with warmth and professionalism (and full HIPAA awareness).
You're also a client liaison. Our clients will see you more than they see us — so you need to represent IRL Marketing with the kind of polish, reliability, and easygoing confidence that makes people say, I love working with them.
What You'll Do
Capture 1–2 short-form video reels per day on-site at healthcare client locations across Houston
Direct on-camera talent (physicians, nurses, staff, patients) with clear, calm, and confident coaching
Edit content quickly — most reels should be turned around within 24–48 hours
Write short-form captions and hooks that match each client's voice and audience
Build ongoing creative relationships with each client — you're their go-to person in the field
Help identify content opportunities inside each practice (procedures, staff stories, patient wins, community moments)
Collaborate with our internal strategy and account team to make sure every piece of content ladders up to the client's growth goals
Contribute to community building around each client's brand — engaging with comments, DMs, and local audiences when needed
Maintain HIPAA-aware workflows: consent forms, patient releases, and discretion around sensitive environments
What We're Looking For
Healthcare content experience (preferred, not required) — you've created content inside a clinic, hospital, med spa, dental practice, or similar environment (or you have a strong portfolio that proves you can)
Strong short-form video skills — you can shoot on an iPhone or mirrorless camera and edit in CapCut, Premiere, or similar
Great with people — you can walk into a busy medical office and make everyone feel at ease within 5 minutes
HIPAA awareness (preferred, not required) — you understand why patient privacy matters and how to work respectfully in medical environments
Reliable and organized — you manage your own schedule, show up on time, and communicate proactively
Fast turnaround mindset — you'd rather ship a great reel today than a perfect one next week
Bonus: experience with social media strategy, community management, or copywriting
Bonus: you can speak Spanish to easily interact with patients!
Formal marketing degrees are not required. Portfolio, personality, and reliability matter more.
Why IRL Marketing
Work with a growing marketing firm that actually values in-person, human storytelling
Get out from behind the desk — no two days look the same
Build a portfolio inside one of the most content-rich industries out there
Join a team that treats creators like partners, not production robots
Compensation based on experience. Benefits include healthcare and paid time off.

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