Product Marketing Manager

Product Marketing Manager

We are seeking a highly organized, analytical, and detail-oriented Product Marketing Manager to develop customer engagement and revenue strategies for an app-based subscription platform.
This role will focus on increasing customer engagement, generating upsell and cross-sell revenue, and reducing subscriber churn. The Marketing Strategist will develop strategic campaigns across email, SMS, web, and in-app channels while using CRM technology to create automated and personalized customer journeys.
The position requires close collaboration with CRM, analytics, product, marketing, governance, and business leadership teams. The ideal candidate can independently identify opportunities, build strategic roadmaps, develop testing plans, and translate customer data into actionable marketing programs.
Key Responsibilities

Develop lifecycle marketing strategies across customer engagement, upsell, cross-sell, retention, and churn mitigation.
Create and manage strategic campaign roadmaps across email, SMS, web, and in-app channels.
Develop automated and personalized customer journeys using Braze or a comparable CRM and marketing automation platform.
Use customer insights, behavioral data, segmentation, and campaign performance trends to identify new marketing opportunities.
Build measurement plans that track product engagement, campaign conversion, revenue, and subscriber retention.
Partner with analytics teams to develop testing strategies and measure incremental campaign performance.
Lead test-and-learn initiatives designed to improve engagement, conversion, and retention.
Build business cases and cost-benefit analyses for new marketing programs and campaign investments.
Translate high-level business objectives into tactical marketing plans, timelines, and work-back schedules.
Represent marketing strategy within cross-functional initiatives involving product, CRM, analytics, governance, and business stakeholders.
Provide campaign performance, roadmap, and program updates to senior marketing leadership.
Identify roadblocks, recommend solutions, and escalate issues when leadership support is required.
Manage multiple campaign initiatives and strategic priorities simultaneously.
Promote an automation-first approach that reduces manual campaign execution and improves efficiency.
Maintain accountability for delivering initiatives in alignment with established program roadmaps and deadlines.
Required Experience

2+ years of communications, lifecycle marketing, campaign strategy, CRM strategy, or customer engagement experience within a midsized or large organization.
Experience developing app-based messaging and in-app customer engagement strategies.
Experience using Braze or a comparable CRM and marketing automation platform.
Experience creating automated customer journeys, personalized recommendations, segmentation strategies, and dynamic content programs.
Experience developing engagement, revenue, retention, or churn-reduction strategies for an app-based or subscription business.
Experience independently leading strategic initiatives from discovery and roadmap development through implementation.
Demonstrated success transitioning campaign programs from manual processes to automated environments.
Experience developing strategic testing plans and measuring campaign incrementality.
Experience using performance data and customer insights to optimize campaigns and lifecycle journeys.
Experience supporting upsell and cross-sell programs within an existing customer or subscriber base.
Preferred Qualifications

Experience within streaming, digital media, subscription services, e-commerce, fintech, retail, food delivery, or another app-based business.
Recent experience developing in-app journeys using Braze.
Experience working with digital asset management systems, automated content libraries, or personalized recommendation tools.
Familiarity with project-management platforms such as Smartsheet or Asana.
Experience presenting marketing strategies and performance results to senior or executive leadership.
Required Skills

Strong strategic planning and marketing roadmap-development skills.
Advanced understanding of lifecycle marketing, customer segmentation, personalization, and marketing automation.
Ability to translate customer behavior and performance data into actionable recommendations.
Strong understanding of campaign measurement, testing methodologies, control groups, and incremental lift.
Ability to build business cases and evaluate the potential costs and benefits of marketing initiatives.
Strong cross-functional communication and stakeholder-management skills.
Ability to communicate program strategy, performance, and roadmap updates to senior leadership.
Strong organizational skills with the ability to manage multiple priorities and deadlines.
Independent and proactive problem-solving skills.
Ability to work effectively in an evolving environment where processes and strategies may not yet be fully defined.
Solution-oriented mindset with the ability to troubleshoot challenges, recommend creative solutions, and automate processes where possible.
Sound judgment regarding independent decision-making, leadership escalation, and resource prioritization.