Director of Retail Media

We're looking for a strategic, data-driven

Director of Retail Media & Advertising

to lead our retail media strategy across key marketplace channels. This is a high-impact leadership role responsible for driving paid media performance across major retail platforms while building scalable growth strategies that maximize revenue and return on ad spend.

The ideal candidate brings deep expertise in marketplace advertising, strong analytical skills, and experience leading both internal teams and agency partners.

What You'll Do

Own the paid media strategy, budget allocation, and performance across Amazon Ads, Walmart Connect, Lowe's One Roof, and other retail media networks.

Develop channel investment strategies, establish ROAS goals, and optimize media performance.

Evaluate and scale emerging retail media opportunities as the business grows.

Leadership & Team Development

Lead, mentor, and develop the retail media team.

Partner cross-functionally with Ecommerce, Analytics, Marketplace, and Sales leaders to align media strategy with business objectives.

Agency Management

Oversee external agency relationships, ensuring accountability for performance, efficiency, and growth.

Lead strategic planning, performance reviews, and optimization initiatives.

Identify opportunities to expand or internalize media capabilities over time.

Performance & Analytics

Build and maintain reporting frameworks across all retail media channels.

Analyze and optimize KPIs including ROAS, ACOS, TACOS, New-to-Brand, impression share, and incrementality.

Present actionable performance insights and recommendations to executive leadership.

What We're Looking For

8+ years of experience in digital marketing, ecommerce, or retail media.

Deep expertise with Amazon Advertising, Walmart Connect, Google Shopping, and marketplace advertising platforms.

Experience managing multi-million-dollar paid media budgets.

Proven success leading agency relationships and driving measurable business growth.

Strong understanding of attribution, testing methodologies, and media measurement.

Previous experience managing and developing high-performing teams.

Preferred Qualifications

Experience with Amazon DSP and programmatic advertising.

Familiarity with retail media platforms such as Target Roundel, Instacart Ads, or Kroger Precision Marketing.

Experience transitioning media functions from agency to in-house teams.

MBA or strong analytical/business background is a plus.

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