Owning the CRM strategy for the retail sector, the full-time Senior Retail CRM Marketing Manager will manage marketing planning and execution, design lifecycle campaigns, and collaborate cross-functionally to enhance customer engagement in a remote work environment.
Key responsibilities
Own marketing planning and execution across the retail business, including campaign strategy and messaging cadence
Design, build, and deploy ad hoc and lifecycle campaigns across various channels while ensuring quality and reporting integrity
Monitor and analyze campaign performance, sharing insights and recommendations for continuous improvement
Required qualifications
7-10 years of experience in CRM, lifecycle, or product marketing, ideally with a focus on retail CRM
3+ years of experience in retail or ownership of B2B or retail CRM marketing
Proficiency in CRM platforms such as Braze, Iterable, or Zeta, with familiarity in CDPs and data enrichment tools
Strong cross-functional influencing skills and ability to manage processes across teams
Data literacy with the ability to build performance narratives based on engagement metrics
Senior CRM Marketing Manager
Virtual Vocations Inc · New York, NY, USA · Remote ·
- Job type:
- Full Time