Integrated Marketing Manager

Integrated Marketing Manager

Are you looking to be part of a high-performing team of go-getters who make a difference both on and off the court? Join the Detroit Pistons as we harness the power of basketball to unite our city, elevate our fans, and drive lasting community impact.
As the Integrated Marketing Manager, you will assist with the development and management of our email marketing/SMS campaigns in addition to supporting the overall integrated marketing department as needed.
This position will report to the Sr. Director, Integrated Marketing and work closely with Sales, Partnerships, Marketing, and Business Strategy & Analytics. We are looking for a self-motivated team member with a positive, upbeat attitude that can lead and connect with our fans!
What You'll Be Doing:
Assist with strategic development of Pistons and Motor City Cruise email and SMS campaigns including gameday communications, member communications, and weekly newsletters
Develop copy and lead content strategy for email and SMS campaigns/journeys, and execute utilizing Adobe Journey Optimizer and Community
Work with Business Strategy and Analytics team to define audiences and measure success, analyze campaign effectiveness, and uncover actionable insights
Coordinate with internal CSR, brand marketing, retail, sales and partnership teams on campaigns
Work with Pistons creative team to develop digital assets for holistic marketing campaigns, including email and SMS
Prepare and deliver weekly status reports, league reports, and partner tracking reports to highlight key metrics, trends, and optimization opportunities
Monitor campaign performance and optimize for engagement and conversion
Update internal status reports as needed
Assist with monthly media planning
Support Senior Director, Integrated Marketing with additional department tasks related to web, mobile app, paid social, and esports/gaming as needed
Requirements:
Bachelor's Degree from an accredited university required
Knowledge of email marketing and SMS platforms, Adobe Journey Optimizer, Community, and Asana a plus
Effective communication skills, both written and verbal, with the ability to communicate effectively with all levels of the organization and develop impactful copy for campaigns
Ability to work outside of standard business hours including nights and weekends
Must demonstrate a high degree of motivation, time management and attention to detail
Ability to present ideas in a clear and concise manner
Tact and patience in a fast-paced environment
We are proud to be an Equal Opportunity Employer and are committed to fostering a diverse and inclusive workplace. Employment decisions are made without regard to race, color, religion, national origin, sex, sexual orientation, gender identity or expression, age, marital status, veteran status, disability, or any other characteristic protected by applicable federal, state, or local law.
We are dedicated to ensuring equal access throughout the employment process. Reasonable accommodations will be provided to qualified individuals with disabilities to enable participation in the application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you require an accommodation, please contact us to request assistance.