Engagement & Data Strategy Manager

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

Pay Range: $68,300.00 - $102,500.00

Primary Responsibilities

Develop and execute user engagement strategies that increase participation, satisfaction, and long-term adoption

Activate and manage internal and external partnerships to support program goals and expand reach

Lead grant writing efforts, including proposal development, reporting, and compliance tracking

Design, build, and maintain Power BI dashboards to monitor key metrics and inform decision-making

Translate data insights into compelling narratives and communications for diverse stakeholders

Facilitate and synthesize focus groups and user feedback into clear themes, insights, and recommendations

Partner with cross-functional teams to align engagement initiatives with organizational priorities

Create and manage communication plans to support engagement initiatives and partnership activation

Monitor program performance and continuously optimize strategies based on data and feedback

This job description includes a general representation of job requirements rather than a comprehensive inventory of all required responsibilities or work activities. The contents of this document or related job requirements may change at any time with or without notice.

Qualifications
Knowledge, Skills, and Abilities

Strong ability to develop engagement strategies grounded in data and user insights

Experience building partnerships and influencing stakeholders across organizations

Advanced data visualization and reporting skills (Power BI preferred)

Excellent written and verbal communication skills, including storytelling with data

Ability to synthesize qualitative and quantitative inputs into clear recommendations

Strong project management and organizational skills, with attention to detail

Ability to navigate ambiguity and drive outcomes in a fast-paced environment

Education

Bachelor’s degree in Business, Communications, Public Administration, Data Analytics, or a related field

Experience

5+ years of experience in engagement strategy, partnerships, program management, or related roles

Experience with grant writing, reporting, or program funding processes

Demonstrated experience building dashboards and leveraging data tools (Power BI strongly preferred)

Experience facilitating stakeholder discussions, focus groups, or user research

Additional Requirements
Experience in lieu of education
Equivalent relevant experience performing the essential functions of this job may substitute for education degree requirements. Generally, equivalent relevant experience is defined as 1 year of experience for 1 year of education and is the discretion of the hiring manager.

Preferred Qualifications

Experience in higher education, nonprofit, or mission-driven organizations

Familiarity with CRM or engagement platforms

Experience managing cross-functional initiatives and driving adoption at scale

Travel
This position requires occasional travel of up to 20%, including required attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed. Additional travel may be assigned as needed to support business requirements.

Additional Information
Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.

Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive.

Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.

Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.

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