Digital Marketing Manager

We are a growing group of bowling and entertainment venues committed to delivering exceptional guest experiences across multiple locations. Our business blends hospitality, entertainment, and events, making digital engagement a critical driver of traffic, bookings, and brand loyalty.
Position Summary

The Digital Marketing Manager will own and execute the company’s digital ecosystem, including website management, CRM operations, and coordination with an external paid media agency. This role plays a key part in driving customer acquisition, increasing repeat visits, and optimizing the digital customer journey across all bowling center locations.
Responsibilities

These requirements/functions may change throughout employment.
Website Management & Optimization

Manage and maintain the company’s websites across all locations, ensuring accuracy, performance, and brand consistency
Optimize user experience (UX/UI), site speed, SEO, and conversion funnels
Coordinate updates for promotions, events, pricing, league signups, and online booking features
Work with developers or CMS platforms (WordPress) to implement enhancements
Monitor website analytics and continuously improve performance metrics (traffic, conversion rates, engagement)
CRM & Customer Lifecycle Marketing

Own and manage CRM platform (HubSpot)
Build and execute email and SMS campaigns to drive repeat visits, league participation, and event bookings
Segment customer audiences based on behavior, frequency, and preferences
Maintain data integrity and ensure compliance with privacy regulations
Serve as the primary liaison with third-party paid media agency (Google Ads, Meta, display, etc.)
Define campaign strategies, budgets, and KPIs in alignment with business goals
Review performance reports and provide feedback to optimize ROI and CAC
Ensure consistent messaging, targeting, and brand voice across all campaigns
Align paid efforts with organic, CRM, and onsite initiatives
Analytics & Reporting

Track and report on key digital marketing KPIs (traffic, conversions, CPL, ROI, retention rates, coupon redemptions)
Use tools like Google Analytics, CRM dashboards, and ad platform reporting
Provide actionable insights and recommendations to leadership
Measure performance across multiple locations and identify growth opportunities
Cross-Functional Collaboration

Partner with operations, events, and sales teams to support promotions and programming
Ensure local store marketing initiatives are supported digitally
Maintain opening hours across platforms
Collaborate with brand marketing on landing pages, email templates, and ad assets
Qualifications

Required

7+ years of digital marketing experience
Strong experience managing websites and CMS platforms
Hands-on experience with CRM/email marketing tools
Knowledge of SEO, CRO, and marketing automation best practices
Strong experience with Google Analytics
Experience working with external agencies or managing paid media programs
Strong analytical skills with ability to interpret data and optimize performance
Excellent project management and communication skills
Preferred

Experience in multi-location retail, hospitality, or entertainment industries
Familiarity with booking/reservation systems or event-driven businesses
Experience with Hubspot and Wordpress
Customer-focused mindset
Strong organizational and multitasking skills
Ability to balance strategic thinking with hands-on execution
Collaborative and proactive approach
What Success Looks Like

Increased online bookings and event inquiries
Improved website conversion rates
Strong growth in CRM engagement and repeat customer visits
High-performing paid media campaigns with measurable ROI
Seamless integration between website, CRM, and paid marketing efforts
*This job description is not designed to cover or comprehensively list required activities, duties, or responsibilities. Additionally, duties, responsibilities, and activities may change, or new ones may be assigned at any time as determined by the needs of Triple Shift Entertainment, LCC.
PHYSICAL ACTIVITIES

Ascending or descending ladders, stairs, scaffolding, ramps, poles, and the like. Never - Occasionally - Constantly
Remaining in a stationary position, often standing or sitting for prolonged periods. Never - Occasionally - Constantly
Moving about accomplishing tasks or moving from one work site to another. Never - Occasionally - Constantly
Adjusting or moving objects up to 30-50 pounds in all directions. Never - Occasionally - Constantly
Communicating with others to exchange information. Never - Occasionally - Constantly
Repeating motions that may include the wrists, hands, and/or fingers. Never - Occasionally - Constantly
Operating machinery and/or power tools. Never - Occasionally - Constantly
Operating motor vehicles or heavy equipment. Never - Occasionally - Constantly
Assessing the accuracy, neatness, and thoroughness of the work assigned. Never - Occasionally - Constantly
PHYSICAL DEMANDS

Sedentary work that primarily involves sitting/standing. Never - Frequently - Constantly
Light work that includes moving objects up to 30 pounds. Never - Occasionally - Constantly
Medium work that includes moving objects up to 50 pounds. Never - Occasionally - Constantly
Heavy work that includes moving objects up to 100 pounds or more. Never - Occasionally - Constantly
ENVIRONMENTAL CONDITIONS

Low temperatures. Never - Occasionally - Constantly
High temperatures. Never - Occasionally - Constantly
Noisy environments. Never - Occasionally - Constantly
Small and/or enclosed spaces. Never - Occasionally - Constantly
401k Information

You will be eligible to begin contributing to a 401(k) on the first of the month following your first 90 days of service and if you meet the minimum hours criteria. The minimum criteria for employee eligibility are 1) employees must be 21 years of age or older and 2) must work 250 hours in 90 days or an average of 1,000 hours in one year. Triple Shift Entertainment will match qualified 401(k) contributions as follows: $1 for $1 for the first 3% and $0.50 for $1 on the next 2% on what employee contributes to their 401(k) and you are considered fully vested immediately.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.

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