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Consumer Insights Strategy Lead

Primark · Boston, MA, USA ·

Pay:
117.000 - 150.000
Job type:
Full Time

Primark in Boston (hybrid) seeks a Consumer Insights Manager to lead the US consumer insights program and shape growth strategies. You will build deep customer understanding, develop data-driven narratives, and partner with Marketing, Product, Retail, and Finance to align on brand and business goals.
The role emphasizes data-driven storytelling, dashboards, and ongoing market intelligence to drive actionable recommendations and competitive advantage for Primark in the US.

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