Vice President of Brand Strategy

Responsibilities

We are seeking a VP, Brand Strategy to shape what brands stand for, where they need to go, and why they matter. This role owns the strategic foundation that helps brands uncover their sharpest point of differentiation, connect more meaningfully with audiences, and create a clear path for long-term growth

This individual will serve as the day-to-day strategic lead for clients and internal teams, ensuring brand strategy drives sharper positioning, stronger audience connection, more effective creative work, and measurable business impact. They will bring clarity to complexity, align teams around a shared strategic vision, and help turn insight into work that moves the brand forward

Lead end-to-end brand strategy across key accounts, owning direction, quality of output, and overall impact

Define brand, go-to-market, and creative strategy, including positioning, messaging architecture, competitive strategy, and strategic foundations

Lead client workshops, strategic discussions, presentations, and day-to-day engagement

Translate insights, research, audience needs, and business objectives into actionable plans, briefs, and recommendations

Ensure execution remains aligned to brand strategy, identifying gaps and course-correcting as needed

Partner cross-functionally with Creative, Medical/Scientific, Media, Account, Engagement Strategy, Analytics, and other teams to bring strategy to life

Manage, mentor, and develop junior strategists, providing clear direction and feedback

Benefits

The tools, skills, and support you need to think differently and to solve healthcare's most complex challenges

Career Experience team, whose mission is to provide every employee with a purpose-driven career

Personalized learning and training

Flexible working practices

Company pension/retirement plan

Private medical insurance

Employee wellbeing initiatives

Compelling time-off policy

Hubs across North America, Europe, and Asia, geared toward collaborating, training, socializing, and coming together as a global organization

Qualifications

Skilled storyteller, facilitator, and presenter with the ability to translate complex information into clear, compelling narratives.

Proven ability to independently lead strategy across complex accounts, including setting direction, guiding clients, and owning deliverables from start to finish.

Experience developing brand positioning, messaging architecture, strategic foundations, go-to-market strategy, creative briefs, and campaign strategy.

Experience applying audience and insight development, including market research, customer insights, segmentation, patient journeys, and behavioral drivers.

10+ years of experience in brand strategy, strategic planning, or related strategy roles, preferably within healthcare, pharma, life sciences, or a highly regulated industry.

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