Senior PR Strategist

The Senior PR Strategist leads media relations strategy for select CVR accounts, building and integrating public relations plans into broader account planning alongside the account team. This role owns the full arc of the work: developing the strategy, selling it into clients, and executing against it, including press release writing, media pitching, and coverage monitoring. Strong writing is essential to this role, as is comfort presenting strategic recommendations directly to clients. Beyond client work, the Senior PR Strategist also supports the agency’s own visibility and new business efforts through industry awards submissions and earned media coverage of agency work.
Capabilities:
Strong short and long-form written communication skills
Confident presenter with strong verbal communication skills
Skilled at building relationships with local, regional, and national media
Able to translate account and business objectives into a media relations strategy
Proficient with media monitoring and social listening tools, including Meltwater
Self-starter who can manage multiple accounts and deadlines simultaneously
Collaborative team player who integrates PR strategy with broader account planning
Passionate about earned media and its role in a client's overall marketing mix
Develop media relations strategies for assigned accounts and integrate them into broader account plans
Present and sell media relations strategies and recommendations to clients
Write press releases, media pitches, byline articles and other thought leadership content
Pitch client stories to local, regional, and national media outlets
Monitor, track, analyze, and report on media coverage, informing ongoing and future strategies
Support media training sessions and coordinate media interviews for client spokespeople
Recommend community outreach strategies and tactics for nonprofit or quasi-government clients
Draft briefing documents and preparation materials for media interviews and training
Build and maintain up-to-date media lists for assigned accounts
Identify relevant industry awards and manage entries for client and agency work
Secure local and industry-specific media coverage for key agency campaigns
Support agency new business efforts through media relationships and PR positioning
Participate in account planning meetings and contribute a PR perspective to broader strategy
Qualifications:
Minimum of 3-5 years of experience in public relations; agency experience preferred
Required: experience with Meltwater, Cision or a comparable media monitoring platform
Preferred: experience with Sprout Social or a comparable social media management platform
Excellent writing and editing skills, with a portfolio of press releases or media placements
What You’ll Find at CVR:
At CVR, we believe great work starts with a team that feels supported, challenged and connected. We offer a collaborative agency environment where people have room to grow, contribute across disciplines and be part of work that makes an impact for clients and communities.
Our team benefits include:
Competitive salary aligned with experience and role expectations
A hybrid work week with three days in our downtown Indianapolis office
Paid time off, annual agency holidays and additional flexibility, including: Annual work-from-anywhere week, Birthday holiday, Agency closure between Christmas and New Year’s Day
Medical, dental and vision coverage in addition to Long-Term and Short-Term Disability Insurance
401K Match Program
Professional development opportunities through local and national public relations, social media, advertising and marketing organizations and opportunities to attend conferences, networking events and industry programs aligned with agency and department goals
Team outings, retreats, lunch and learns, community outreach and volunteer opportunities that keep us connected to each other and to Indianapolis
A downtown Indianapolis headquarters with parking, office snacks and drinks, collaborative workspaces and an in-house video studio
Connection to AMIN Worldwide, a global network of independent advertising and marketing agencies that gives our team access to broader industry perspective, resources and relationships

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