Director, Playfly Max (University of Maryland)

DIRECTOR, PLAYFLY MAX (UNIVERSITY OF MARYLAND)
College Park, MD
On-site

THE RUNDOWN
Playfly Sports is looking for a lead for our Playfly Max team in College Park, MD. The Director will be responsible for generating NIL revenues on behalf of the Universityof Maryland to meet and exceed individual and team goals for Playfly Max. The person in this role will work on‑site with the staff and University of Maryland Athletics, University of Maryland Athletics partners, collectives, and the Maryland Sports Properties staff to pitch and close commercial NIL partnership agreements, develop, lead and execute specialty revenue concepts and revenue‑driving events, and develop comprehensive revenue strategies to support Maryland NIL and incremental revenues for the athletic department.

What You’ll Accomplish

Partner with athletic department to develop and execute a revenue plan to meet and exceed NIL revenue goals for Playfly Max at the University of Maryland.

Manage profit and loss & budget reports to maintain and exceed EBITDA budget

Prospect, meet and close a significant number of new and renewal high level NIL partnership deals.

Identify potential sponsors networking with university stakeholders & business partners and researching local, regional & national companies

Work with Maryland Sports Properties leadership and Maryland Athletics and collective executives to create sales inventory, revenue projections and overall revenue strategy for University of Maryland project assets

Develop sales presentations for new NIL marketing partners by incorporating research, category dynamics and an understanding of partner’s marketing goals

Create sales proposals and draft
egotiate contracts with NIL sponsors

Develop key marketing objectives with clients thorough needs assessment and a collaborative sales process

Entertain and cultivate sponsors in non-game related settings

Prepare end‑of‑year recaps for partners

Represent Playfly Max, the University of Maryland, and Playfly Sports Properties in a professional manner

Research sports sponsorship and the NIL industry and stay current with relevant market trends and conditions

Build strong understanding of all Playfly business units and offerings in order to leverage new business areas, leads, and categories

Other job-related duties as assigned

What You’ll Bring

Bachelor’s degree required

5+ years of relevant direct sales/revenue generation experience in the sports multi-media environment, event planning, non-sports multi-media, or fundraising environment, or similar industry with transferrable applicable skills

Proven ability in managing, meeting & exceeding budget & revenue goals

Familiarity with KORE or similar CRM system

Strong experience and understanding of integrated and "conceptual" sales

Ability to generate and present ideas and concepts succinctly and provide creative solutions to prospects/clients

Ability to develop and manage individual project P&L’s to a desired positive net outcome

Outstanding verbal, written and interpersonal communication skills

Demonstrated professional sales presentation skills

Must be driven and coachable to execute the Playfly Sports Properties revenue model and to understand the distinctive relationship with University of Maryland Athletics, collectives, school foundations and others

Travel, Lifting, Physical Requirements

Must be available for game days and evening athletic events and other special events

Must be available to travel as needed for client presentations

Must be able to work nights and weekends around sporting and other special events

Compensation
Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The Base Pay Range For This Role Is
$108,000 - $115,000 USD

What We Do
Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at playfly.com

What We Stand For
At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it’s just the right thing to do. Through conversations, company initiatives, community events and partnerships, policy changes, data analysis, workshops, and support groups, we are dedicated to creating a workplace where everyone can thrive. We are here for the long haul and to do the meaningful work that creates true institutional change within our workplace, with our partners, and in the communities we serve.

EEOC & DIVERSITY STATEMENT
Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

ACCOMMODATIONS
Playfly Sports is committed to the full inclusion of all qualified individuals, and as part of this commitment, Playfly Sports will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact recruiting@playfly.com.

We are unable to sponsor or take over sponsorship of an employment visa for this role at this time

Equal Opportunity Employer

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