Marketing Coordinator

Kingfisher House Buyers buys, renovates, and resells homes across Central Virginia. We have built the business by doing direct-to-seller deals differently: treating people like people, not transactions. That approach is why sellers come back to us and refer their friends.
We run on EOS (Entrepreneurial Operating System), which means every person on this team has clear metrics they are responsible for (and marketing is no different). Every person on our team knows exactly what winning looks like in their role. We work with clear priorities and a team that holds each other to them.
We're growing fast, and marketing is a big part of what's driving that. Every dollar we spend gets measured, because good marketing decisions come from good data, not gut feel or whatever's trending that week.
What You’ll Do

Pull marketing data regularly and present it clearly to leadership so decisions are made on facts, not guesswork
Report directly to the COO on marketing performance and priorities
Manage our outside marketing vendors (PPC, SEO, direct mail, SMS, cold calling) day to day, hold them accountable to what they said they'd deliver, and flag underperforming vendors or channels
Lead key marketing initiatives and help develop new marketing channels for the company
Coordinate with other internal teams to gather creative material (testimonials, job site footage)
Maintain brand consistency across every channel and piece of material the company puts out, including anything Acquisitions uses in the field
Shoot photos, video, and testimonials for social and web use, either on job sites or with clients in the office
Own the social media content calendar and create the content that goes on it
About You

0-3 years of marketing experience
Naturally curious about data and what it's telling you, not just reporting it
Some exposure to analytics or ad platforms (Google Ads, Meta, GA4, anything data-adjacent) is a plus
Organized and comfortable managing 4-5 outside vendors, including pushing back when they're not delivering
Excited to keep learning about marketing, the industry, and the people we serve
Comfortable being the one holding the camera
Base salary $55,000-$65,000 depending on experience
# of PTO: 10 days per year
Insurance: none
Company holidays: 10 days/year
Company 401k with matching available

#J-18808-Ljbffr