Strategic Communications Lead Higher Ed

Communications Strategist
The Communications Strategist position requires an individual with the ability to reach key audiences and stakeholders through strategic communication tactics, in alignment with the Forward. Strategic plan. Additionally, the position will support campus partners in their marketing and communications needs, achieving objectives and outcomes that reinforce the University’s Forward. strategic plan, both internally and externally. The position is responsible for Interfacing with campus partners to clearly understand their objectives and outcomes, recommending appropriate communication and public relations strategies and tactics.

Communications specialist

Act as liaison between the Office of Marketing and Communications and assigned University colleges and departments for marketing and communications needs.

Develop communications in alignment with institutional and campus partners’ objectives, effectively reaching key audiences in elevating the institution’s reputation

Consult with and advise campus partners regarding projectand communicationsobjectives and outcomes

Work collaboratively with web developers, graphic designers, photographers, videographers, writers, social media team and advertising director on projects

Analyze results to determine effectiveness and refine future projects.

Marketing Project manager

Direct projects while meeting multiple deadlines that result in client satisfaction, maintaining quality control and consistent standards, conveying clearly the University’s image.

Establish project timelines, clearly communicate those to all collaborators, and ensure projects remain on schedule to ensure deadlines and project goals are met.

Input and correctly utilize the department’s project management system to facilitate work and collaboration with marketing team members, including web, graphic design, social media, media relations, photo/video and other staff.

Media Relations

Serve as member of the team that supports media requests. Work with appropriate faculty and staff to coordinate media interviews. Respond to media requests. Write and send press releases, as needed. Monitor media coverage.

Copywriter

Create compelling copy across multiple mediums that clearly communicates client and University objectives in a manner that appeals to defined audiences. This includes effective email copy and subject lines, clear and concise website copy, and messages for digital screens, social media and other platforms across campus. Evaluate copy against University and Associated Press standards and ensure copy this is free of grammar and style errors.

Other duties as assigned.

The following Degree is required

Bachelor’s degree required

The following Degree is preferred

Bachelor’s degree in journalism, public relations, marketing, advertising, or communications-related field preferred.

The following Experience is required

3 years of marketing, communications and/or journalism experience

The following Experience is preferred

Professional marketing/communications experience in a higher education setting

Knowledge, Skills, and Abilities

Excellent oral and written communication skills including demonstrated experience across various communication channels, including copywriting, ghost writing, and website copy, email, social media and/or print marketing materials

Ability to collaborate as part of a team

Ability to work with various constituencygroups across a broad landscape of stakeholders

Ability to recommend appropriate marketing and communications tactics for desired goals and outcomes

Broad understanding of marketing and communications principles; familiarity and proven abilities with various media options including print production and electronic methods, particularly email marketing

Strong copy writing skills with knowledge of AP style; collaborative work style; strong interpersonal and organizational skills

Ability to meet timely and crucial deadlines; manage multiple projects simultaneously; must have initiative, creativity and decisiveness

Demonstrated ability and interest in continuously learning new, advanced technologies

Demonstrated understanding of media
ewsrooms

Understanding of higher education preferred

Essential Requirement: Work Authorization
BGSU does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term.

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