Media Planning Manager

DAZN is transforming how fans consume live sport, delivering premium streaming experiences to millions across global markets. As we continue to expand our presence in North America, strategic and insight-led media planning is essential to driving brand growth, audience reach, and subscriber acquisition. Joining DAZN means stepping into a dynamic, fast-moving environment where your expertise shapes high-impact campaigns across some of the biggest moments in sport.

As a Senior Media Planning Manager, you will play a crucial role in leading the development of integrated media strategies that elevate DAZN’s position in the North American market. This role sits at the intersection of strategy, creativity, and data—giving you the opportunity to create meaningful, measurable impact on how sports fans discover and engage with DAZN. If you excel in translating insights into smart media execution, collaborate confidently across teams, and thrive in a high-energy environment driven by live sports, this is an opportunity to influence DAZN’s growth in one of its most important markets.

The Role:
As a Senior Media Planning Manager, you will lead the end-to-end planning, management, and optimisation of integrated media campaigns. Partnering closely with Brand, Growth, Creative, Data, Product, and external media agencies, you will ensure DAZN’s campaigns deliver maximum reach, impact, and performance across channels including TV, digital, OOH, social, programmatic, and partnerships.

You will develop annual and campaign-specific media strategies, manage agency relationships, oversee investment recommendations, and ensure plans are aligned with commercial objectives and market insights. You will also evaluate performance, refine targeting approaches, and deliver actionable recommendations to drive efficiency and effectiveness. This role is ideal for someone who brings strong cross-channel media expertise, deep market knowledge, and the ability to lead complex, high-profile campaigns in a fast-paced environment influenced by major sports cycles.

Salary Range: $70,000 - $90,000. This is hybrid role which will be based mostly on site from our New York office.

What You'll Be Doing:
Leading development and execution of integrated media strategies across all channels
Managing media agencies and ensuring best-in-class planning, buying, and optimisation
Overseeing campaign delivery across TV, digital, social, OOH, audio, and partnerships
Translating commercial goals, audience insights, and research into robust media plans
Managing budgets, investment allocation, forecasting, and pacing across campaigns
Reviewing campaign performance and delivering actionable insights to stakeholders
Developing measurement frameworks and supporting MMM, attribution, and uplift studies
Guiding creative teams on media-informed asset needs and format best practices
Collaborating with Brand, Growth, Product, and regional teams to align plans with business goals
Identifying strategic opportunities based on consumer behaviour, trends, and competitive analysis
Ensuring plans follow industry best practices and support continuous improvement
Presenting strategies, plans, and results clearly to senior leadership
Contributing to long-term media planning and brand-building strategies

What You’ll Bring:
Strong experience in media planning, strategy, or comms planning within a media agency or in-house team
Deep understanding of the North American media landscape and consumer behaviour
Cross-channel expertise across TV, digital, social, OOH, and programmatic
Ability to translate insights and data into strong media recommendations
Strong analytical ability and experience with measurement, reporting, and effectiveness tools
Excellent stakeholder management and communication skills
Ability to manage high-volume, fast-paced campaigns with multiple priorities
Experience working with creative, research, and data teams to inform media approaches
Knowledge of subscription, streaming, entertainment, or sports industries (a plus)
A proactive, solution-oriented mindset with strong attention to detail

Benefits include access to DAZN, up to 15 days of paid time off and 9 days of annual leave, health benefits (including dental & eye care) and a generous sick time package as well as short and long-term disability covering, parental leave offering, personal insurances, such as basic life term and personal accident and access to a 401(k) retirement plan. You’ll also find a family friendly community, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.

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