Marketing Coordinator

OPTYO is a performance marketing agency and brand accelerator built exclusively for eCommerce brands in the sports, fitness, and wellness space. We partner with founder-led brands to drive measurable growth through paid media, creative, email, and conversion-focused web experiences, operating at the intersection of brand and performance where strong creative directly impacts revenue.
Our team brings deep industry specialization and hands-on experience scaling brands from early traction to 7-8 figures in revenue. At OPTYO, you will work in a fast-paced, results-driven environment with direct exposure to how high-growth D2C brands are built, optimized, and scaled.
The Opportunity
OPTYO is seeking a driven Marketing Coordinator responsible for planning, implementing, and managing compelling marketing campaigns to promote our client's products. As a Marketing Coordinator, you will collaborate closely with cross-functional teams to devise and execute marketing strategies aimed at boosting brand awareness, driving product purchases, and ultimately increasing revenue.
Key Responsibilities:
Plan and manage small to midsized paid media campaigns from setup through optimization.
Collaborate with team members to craft and deliver engaging presentations during client meetings.
Act as the main point of contact for clients whose campaigns you oversee.
Analyze performance data, offering insightful analysis, interpretation, and data driven action plans across all campaign types.
Manage client budgets and provide recommendations for budget adjustments, both within paid accounts and across channels, based on overall client ROI.
Contribute to defining client benchmarks and implement optimizations to achieve client KPIs efficiently.
Partner with the email and ecommerce teams on implementation tasks, making adjustments as needed and ensuring crossteam collaboration to maximize overall client results.
Maintain clear communication with the internal agency team regarding client objectives, feedback, and workflow scheduling.
Improve upon paid media processes and drive innovation of new strategies and techniques.
Create graphics for paid social campaigns utilizing tools such as Canva or Adobe.
Lead on new client onboarding and troubleshooting, ensuring all systems , including ad accounts, email marketing accounts, website, Databox, etc. , are connected with OPTYO Manager accounts.
Coordinate with Editcrew to create and refine creative briefs for new ad material.
Support organic strategy, including setting social media calendars, generating content, and overall strategy for influencer outreach and community engagement.
Requirements:
1+ years of paid marketing experience, including small to midsized paid media campaigns; agency background is a plus.
Hands-on experience with Meta and Google Ads, including campaign adjustments, keyword targeting, and ad copywriting.
Ability to write clear, brandaligned copy and interpret key performance metrics.
Capable of handling multiple tasks in a fast paced environment and meeting tight deadlines.
Detailoriented, organized, with exceptional notetaking skills.
Demonstrates enthusiasm, passion, creativity, and a strong commitment to paid media and client success.
Possesses an entrepreneurial spirit and a thirst for knowledge and personal development.
Holds a BA/BS degree in Marketing, Business, or a related field.
Medical, Dental, and 401(k) plans.
Complimentary gym access.
Ample opportunities for professional growth and career advancement within a rapidly expanding agency.
Collaborative and innovative team environment.

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