SEO / SEM Specialist

The role owns organic and paid search strategy end-to-end, translating technical optimizations and keyword data into sustainable acquisition and revenue growth.
The specialist will partner closely with content, product, and growth engineering teams to audit site architecture, scale search traffic, and optimize conversion funnels across B2B tech platforms.
Key Responsibilities

Execute comprehensive technical SEO audits, site speed optimization, and schema markup implementation
Manage and scale paid search (SEM) campaigns across Google Ads and Bing to hit strict CAC and ROI targets
Conduct exhaustive keyword research and competitor analysis to guide ongoing content production and pillar page development
Build automated reporting dashboards in GA4, Looker Studio, and Google Search Console to track ranking shifts and organic traffic quality
Design, execute, and analyze A/B tests on landing page copy, meta tags, and conversion elements
Collaborate with engineering teams to resolve indexation errors, core web vitals issues, and redirect chains
What We Are Looking For

3-6 years of hands-on SEO and SEM experience scaling organic and paid search programs for high-growth technology companies
Advanced proficiency with industry tools such as Ahrefs, SEMrush, Google Search Console, GA4, and Google Ads Editor
Strong technical foundation including working knowledge of HTML, site architecture, and JavaScript rendering implications for search engines
Demonstrated analytical capability with the ability to turn raw clickstream and ranking data into prioritized action items
Bachelor's degree in Marketing, Analytics, Computer Science, or a related field
Bonus: Experience with enterprise programmatic SEO, Python for marketing automation, or international search expansion

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