Digital Marketing Coordinator

POSTION: Digital Marketing Coordinator

REPORTING TO: VP Ecommerce & Digital Marketing

LOCATION: NYC Metro

POSITION SUMMARY:

The Digital Marketing Coordinator is responsible for executing and coordinating the brand's digital marketing efforts across email, SMS, paid media, and e-commerce channels. This role serves as a key link between marketing, creative, merchandising, e-commerce, and agency partners to ensure campaigns are launched on time, customer journeys are optimized, and business objectives are achieved. The position combines campaign management, project coordination, performance reporting, and cross-functional communication to drive customer engagement and online sales growth.

ROLE & RESPONSIBILITIES:

Ensure holistic marketing journey from marketing communications through to site, working with E-commerce and Digital Marketing teams to create an optimized customer journey

Own e-commerce and digital marketing calendar

Own creative briefing process for email, SMS and paid media (Meta, TikTok, YouTube, CTV, Content Creators) and relevant site updates correlating with campaigns

Work closely with Creative team to ideate on and provide recommendations for social first, engaging, creative content across marketing channels to help push the boundaries on what we can do

Work closely with Merchandising and E-Commerce teams on product performance and strategy to optimize communications from end to end

Provide linking direction and merchandise recommendations for digital marketing (email, SMS, paid media)

Own reporting and data analytics for email and SMS (working with our CRM vendor)

Own email and SMS campaign creation, testing and arming of campaigns

Own handoff of all paid assets to paid media vendor, working with our Marketing Operations team to ensure timely delivery of assets, feedback and approvals across teams

Attend all Digital Agency and internal content meetings with the VP, E-commerce & Digital Marketing to ensure high-priority initiatives and shifts in business are addressed in a timely manner and flow through to marketing, marketing operations and creative teams

Monitor digital project execution to ensure initiatives progress according to timelines and roadmap

Coordinate cross-agency communication and initiatives to ensure alignment and timely execution

Work closely with the VP, E-commerce & Digital Marketing to own file and deck updates for weekly business review

QUALIFICATIONS & REQUIREMENTS

At least 2 years of professional, non-internship experience required

Experience with Shopify (or similar e-commerce platform)

Experience with Klaviyo (or similar platform) and audience building, campaign building, scheduling, and reporting

Strong analytical and reporting skills across site and digital channels

Experience collaborating with agencies, and cross-functional teams

Strong project management skills across multiple priorities and deadlines

Willingness and eagerness to learn

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