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Innovation Brand Manager

Virtual Vocations Inc · New York, NY, USA · Remote ·

Job type:
Full Time

To support innovative growth initiatives, the full-time salaried Innovation Brand Manager will lead the development of new products and business models, focusing on early-stage innovation and rapid experimentation in a remote environment.
Key responsibilities

Lead priority innovation concepts from idea through validation and launch readiness, balancing long-term vision with hands-on execution
Anticipate cultural, technological, and consumer behavior trends to identify unmet needs and transform them into new categories and platforms
Design and implement rapid experimentation processes to validate assumptions and build an evidence-based innovation pipeline

Required qualifications

5+ years of experience in innovation, product development, or new business creation
Proven track record of launching new products and brands from concept to commercialization
Strong understanding of consumer insights and innovation methodologies
Demonstrated ability to collaborate with cross-functional teams in ambiguous environments
Experience in fast-paced or high-growth industries, preferably in CPG or health & wellness sectors