Western Union is seeking a Director, Marketing Analytics to lead measurement, attribution, experimentation, and customer lifecycle insights across digital and offline channels. You will guide investment decisions, channel optimization, and scalable analytics programs to improve ROI and growth.
You will build dashboards, drive governance, and partner with Marketing, Product, Finance, and Data Science to embed analytics into planning.
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Marketing Analytics Director: Growth, ROI & Insights
Western Union · New York, NY, USA ·
- Pay:
- 275.000 - 315.000
- Job type:
- Full Time