Director of Product Management

Role Description

The Director, Product Management is responsible to grow revenue, penetration, margin expansion and ROI for our Essentials (value added products and services) offering in North America as well as specific assets such as our innovative Flex solution. This person will own the vision and lead a multi-disciplinary team towards success giving it high visibility internally among disciplines and management. The Director of Product Management is responsible for translating the general strategic direction from senior management into a set of concrete strategies and plans for the products he or she is responsible for. The job requires strategic vision, leadership, and a set of marketing skills that can translate into successful sales, share and profit results.

Qualifications

7+ years of increasing responsibility in creative product marketing across multiple markets and products, preferably within the B2B arena and with capital products

Experience successfully developing, launching, managing product marketing programs

5 years’ experience leading cross-functional teams to time-bound product performance outcomes

Category Management, NPD, Product Launch, Project Management

Internal and external programs and toolkits

Success validation factors and reporting

Demonstrated continued engagement in current B2B marketing trends and skills

Business Acumen, Sales & Operations exposure with Financial understanding

Strong analytical abilities and Excel skills

Excellent verbal and written skills including the ability to communicate effectively up, down and across organizational levels

Process oriented, comfortable with Salesforce (CRM) and SAP (ERP) systems

Requirements

Embraces and promotes a safety culture and complies with all WillScot Safety, Transportation and Environmental Policies

Practices corporate social responsibility by connecting the WillScot mission and values to local communities and represents the Company at various community and/or business meetings

Conduct market research and customer polls to better understand needs, expectations, competitive landscape and assess opportunities for Product Lines as well as enhanced Value Proposition

Lead a small team tasked with the tactical functions of product marketing, helping to drive revenue, market share, and other key financial metrics for the Essentials (value added products and services) offering in North America

Lead new product initiatives through all stages of its lifecycle including justification, development, forecasting, pricing, launch and marketing

Support programs with Sales enablement, trainings, tool development, performance management to grow Revenue streams

Maintain, identify and pursue margin expansion opportunities and other financial enhancing programs

Strategic, annual, and marketing planning/re-planning

The DPM must be an inspiring leader, experienced in managing multifunctional teams throughout an organization

Leadership of activities inside and outside the company that will result in successful implementation of marketing plans

Benefits

Generous benefits package to help our employees and their families Be Well

Medical, dental, vision, disability, life insurance

Paid time off (including Company holidays)

Tuition reimbursement

Retirement savings plan with company match

Variable pay opportunities including commission, bonus, performance rewards, or other incentive programs