Senior Product Marketing Manager, Handshake AI

About Handshake

Handshake was founded on a simple belief that everyone deserves a path to a great career, regardless of where they went to school or who they know. Today, we power 25 million job seekers, 1 million+ employers, and 1,600 educational institutions.
In 2025, we started Handshake AI and built the fastest-growing AI data business in history. We work directly with frontier AI lab researchers to create evaluations, publish benchmarks, and push the boundary of data. We've grown from $0 to ~$1B run rate and pay ~$60M to over 30K individuals every month.
Why join Handshake now:
Shape how every career evolves in the AI economy, at global scale, with impact your friends, family and peers can see and feel
Partner hand-in-hand with world-class AI labs, Fortune 500 partners and the world's top educational institutions
Work together with engineers, scientists, operators, and more from Palantir, Meta, Scale AI, and former YC founders
Build a massive, fast-growing business with billions in revenue
About The Role

You'll be the end-to-end product marketing owner for Handshake AI's frontier lab business — the connective tissue between research, product, sales, and the market. You'll translate deep technical work into positioning that lands with researchers and lab leadership, then arm sales with everything they need to close and grow those relationships. This is a build-from-scratch seat: you'll set the GTM playbook for a business growing faster than almost anything in AI.
Positioning & Strategy:

Build end-to-end positioning, messaging, and competitive strategy for Handshake AI's frontier lab business, keeping it unified with Handshake's broader career-network story rather than siloed as a separate business.

Research Translation:

Partner with the HAI research team to turn technical research outputs into market-ready content, building Handshake AI's credibility with researchers and the broader AI community.

Sales Ownership:

Serve as the primary PMM point of contact and decision-maker for how Handshake AI shows up in lab-facing conversations — value props, proof points, pricing/packaging narratives, and objection handling.

Sales Enablement Materials:

Build and maintain the playbooks, talk tracks, competitive one-pagers, and pitch assets the field runs on, iterating based on direct feedback from Sales.

GTM Strategy:

Partner with HAI Product and Sales leadership to shape long-term product and GTM strategy — synthesizing customer, competitive, and market insight into clear executive recommendations — and codify the frameworks, launch templates, and messaging systems the broader team reuses.

Event & Field Marketing:

Partner with event marketing to translate HAI positioning into compelling in-person and virtual experiences, owning messaging for executive dinners, field events, and conference activations.

You Have

6+ years of experience in product marketing, content marketing, or a related B2B marketing discipline

Comfortable operating in ambiguity — you can make progress without a perfect brief and know how to prioritize

Ability to influence at all levels, including executives

Strong project management skills, with experience coordinating complex, multi-stakeholder launches

Experience building sales enablement materials, including competitive positioning and technical demo content

A track record of 0-to-1 program building — comfortable building from scratch, wearing multiple hats, and scaling based on data

Bonus points:
Experience in the human data or AI training data field

Background partnering directly with researchers, scientists, or other technical stakeholders

We Offer

Handshake delivers benefits that help you feel supported and thrive at work and in life. The below benefits are for full-time US employees.
Ownership:

Equity in a fast-growing company
Financial Wellness:

401(k) match, competitive compensation, financial coaching
Family Support:

Paid parental leave, fertility benefits, parental coaching
Wellbeing:

Medical, dental, and vision, mental health support, $500 wellness stipend
Growth:

$2,000 learning stipend, ongoing development
Remote & Office:

Internet, commuting, and free lunch/gym in our SF office
Time Off:

Flexible PTO, 15 holidays + 2 flex days
Connection:

Team outings & referral bonuses
Explore our mission, values, and comprehensive US benefits at joinhandshake.com/careers.