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Candidates must have CPG sales and category management experience. Responsibilities include: developing and managing headquarter and field corporate programs, managing, coordinating and executing national distribution goals and objectives, internal P&L responsibilities, financial planning, identifying and executing promotional opportunities, working cross functionally with supply chain, customer service, and finance on forecasting, product development, transportation issues and logistics opportunities, utilizing and presenting all syndicated and internal data and presenting to customer, partnering with trade marketing manager to create and execute account specific programs, coordinating all corporate and field strategies with grocery headquarters.","shortDescription","National Account Manager Outstanding consumer packaged goods manufacturer has a national account manager open in their Tampa, Fl regional office....","promoted","title","National Account Manager","experienceLevel","","displayThumbnail","locations",[64,65,66],"id",["B","3539094738"],"displayHeadline","Work at INCPG","category","Sales & Business Development","jobType","displayPublishedAt","2 months ago","displayUrl","/jobs/3539094738-national-account-manager","displaySalary","shortTitle","shortLocation","Multiple locations","searchCompanyPath","/jobs?keyword=INCPG","searchLocationPath","/jobs?location=Multiple+locations","searchTitlePath","/jobs?keyword=National+Account+Manager",{"_67":83,"_69":39,"_70":39,"_71":84,"_73":85,"_75":76,"_77":86},{"_67":79,"_69":39,"_70":39,"_71":80,"_73":81,"_75":76,"_77":82},{"_67":68,"_69":39,"_70":39,"_71":72,"_73":74,"_75":76,"_77":78},"formatted","Tampa, FL, USA","street1","street2","city","Tampa","state","FL","country","USA","postalCode","33646","New York, NY, USA","New York","NY","10261","Cincinnati, OH, USA","Cincinnati","OH","45208",["D",1778803200000],"Customer Marketing Manager -thought leadership position that owns the customer and is responsible for converting consumer marketing strategies into executable strategic/tactical sales plans. The Customer Marketing Manager provides leadership in terms of the development and execution of trade marketing strategies within assigned areas of responsibility. Position focuses on creation, implementation and coordination of the trade marketing plan in terms of merchandising, assortment, pricing, and shelf management and insuring alignment with overall corporate objectives. Position requires close communication with sales, marketing, finance, manufacturing, distribution and purchasing functions to sense business conditions and trends. Position is primarily responsible for the development, deployment, evaluation, and reconciliation of the trade promotion budget. Position also provides significant analyses of brand/product performance that help develop, implement or monitor sales and trade marketing programs and identify opportunities for growth and overall business improvement.

Major Duties/Responsibilities/Skills:

Develop Annual Plan

Analyze consumption, shipment and competitive activity to determine customer and category trends.

Determine appropriate trade spending levels based on strategic objectives, the competitive landscape, post promotion analyses and customer/market opportunities.

Review current customer distribution status to identify gaps and develop strategic plans to fill. • Develop appropriate strategy, structure, and spend level for trade merchandising events

Review current pricing dynamics and develop plans to address price gap issues

Review current shelf conditions and develop plans to improve NWP position and space allocation

Coordinate with Field Sales the development of customer specific business plans.

Develop required presentation materials for Senior Management.

Translate annual consumer business plan into specific trade marketing strategies and objectives e.g. Big 6 Sales Plan Implement/Monitor Trade Marketing Programs

Create necessary protocol to assure customer adherence to agreed upon trade marketing programs with regard to pricing, promotion and distribution.

Evaluate competitive environment to identify risks/opportunities and develop appropriate actions plans.

Conduct necessary analyses using consumption, shipment, panel or other data as appropriate to evaluate customer trade promotion effectiveness. Based on these analyses, recommend actions for improvement. Business Development • Participate in cross functional task teams as required. Such task teams could involve topics such as new product development, forecasting, etc.

Participate in customer meetings as needed.

Provide ad hoc analyses as needed by executive committee.

Key Attributes for Success:

Manage a multi-million annual trade promotion budget within area of responsibility

Analysis and interpretation required in forecasting, evaluation of the trade marketing programs and in the development of category management/customer review presentations

Management of multiple projects concurrently and effectively

Frequent overtime required

Some travel required

Excellent analytical and strategic capabilities

Strong knowledge base in terms of the CPG industry and all trade classes

Aggressive bottom line results orientation

Expert in Excel, proficient in PowerPoint & Word

Strong mathematical, financial and business trend analysis skills

High energy level and tolerance for stress

Good communication skills (oral, written, and listening)

Good interpersonal skills

Solid presentation skills

Working knowledge of other functions (e.g., sales, manufacturing, logistics)

Ability to interact effectively at all levels of the organization

Education: Bachelor’s degree in Marketing, Business or related field, MBA preferred Experience: Minimum 6-8 years in an internal or external sales position within a consumer packaged goods company (manufacturer, broker or Retailer). Preferred candidate has experience as a National/Regional Sales Manager with broker management experience and also previous Customer Marketing organizational experience.","Customer Marketing Manager -thought leadership position that owns the customer and is responsible for converting consumer marketing strategies into...","Customer Marketing Manager",[98],["B","3539125944"],"Marketing & Communications","/jobs/3539125944-customer-marketing-manager","Texas City, TX, USA","/jobs?location=Texas+City%2C+TX%2C+USA","/jobs?keyword=Customer+Marketing+Manager",{"_67":95,"_69":39,"_70":39,"_71":99,"_73":100,"_75":76,"_77":101},"Texas City","TX","77592",["D",1783468800000],"Customer Marketing Manager Customer Marketing Manager - thought leadership position that owns the customer and is responsible for converting consumer marketing strategies into executable strategic/tactical sales plans. The Customer Marketing Manager provides leadership in terms of the development and execution of trade marketing strategies within assigned areas of responsibility. Position focuses on creation, implementation and coordination of the trade marketing plan in terms of merchandising, assortment, pricing, and shelf management and insuring alignment with overall corporate objectives. Position requires close communication with sales, marketing, finance, manufacturing, distribution and purchasing functions to sense business conditions and trends. Position is primarily responsible for the development, deployment, evaluation, and reconciliation of the trade promotion budget. Position also provides significant analyses of brand/product performance that help develop, implement or monitor sales and trade marketing programs and identify opportunities for growth and overall business improvement.
Major Duties/Responsibilities/Skills:
Develop Annual Plan
Analyze consumption, shipment and competitive activity to determine customer and category trends.
Determine appropriate trade spending levels based on strategic objectives, the competitive landscape, post promotion analyses and customer/market opportunities.
Review current customer distribution status to identify gaps and develop strategic plans to fill.
Develop appropriate strategy, structure, and spend level for trade merchandising events
Review current pricing dynamics and develop plans to address price gap issues
Review current shelf conditions and develop plans to improve NWP position and space allocation
Coordinate with Field Sales the development of customer specific business plans.
Develop required presentation materials for Senior Management.
Translate annual consumer business plan into specific trade marketing strategies and objectives e.g. Big 6 Sales Plan Implement/Monitor Trade Marketing Programs
Create necessary protocol to assure customer adherence to agreed upon trade marketing programs with regard to pricing, promotion and distribution.
Evaluate competitive environment to identify risks/opportunities and develop appropriate actions plans.
Conduct necessary analyses using consumption, shipment, panel or other data as appropriate to evaluate customer trade promotion effectiveness. Based on these analyses, recommend actions for improvement.
Participate in cross functional task teams as required. Such task teams could involve topics such as new product development, forecasting, etc.
Participate in customer meetings as needed.
Provide ad hoc analyses as needed by executive committee.
Key Attributes for Success:
Manage a multi-million annual trade promotion budget within area of responsibility
Analysis and interpretation required in forecasting, evaluation of the trade marketing programs and in the development of category management/customer review presentations
Management of multiple projects concurrently and effectively
Frequent overtime required
Some travel required
Excellent analytical and strategic capabilities
Strong knowledge base in terms of the CPG industry and all trade classes
Aggressive bottom line results orientation
Expert in Excel, proficient in PowerPoint & Word
Strong mathematical, financial and business trend analysis skills
High energy level and tolerance for stress
Good communication skills (oral, written, and listening)
Good interpersonal skills
Solid presentation skills
Working knowledge of other functions (e.g., sales, manufacturing, logistics)
Ability to interact effectively at all levels of the organization
Education: Bachelor's degree in Marketing, Business or related field, MBA preferred
Experience: Minimum 6-8 years in an internal or external sales position within a consumer packaged goods company (manufacturer, broker or Retailer). Preferred candidate has experience as a National/Regional Sales Manager with broker management experience and also previous Customer Marketing organizational experience.","Customer Marketing Manager Customer Marketing Manager - thought leadership position that owns the customer and is responsible for converting consu...","location",[112],["B","3541625917"],"1 months ago","/jobs/3541625917-customer-marketing-manager","Minneapolis, MN, USA","/jobs?location=Minneapolis%2C+MN%2C+USA",{"_67":110,"_69":39,"_70":39,"_71":113,"_73":114,"_75":76,"_77":115},"Minneapolis","MN","55401",["D",1779757200000],"Customer Marketing Manager

Customer Marketing Manager - thought leadership position that owns the customer and is responsible for converting consumer marketing strategies into executable strategic/tactical sales plans. The Customer Marketing Manager provides leadership in terms of the development and execution of trade marketing strategies within assigned areas of responsibility. Position focuses on creation, implementation and coordination of the trade marketing plan in terms of merchandising, assortment, pricing, and shelf management and insuring alignment with overall corporate objectives. Position requires close communication with sales, marketing, finance, manufacturing, distribution and purchasing functions to sense business conditions and trends. Position is primarily responsible for the development, deployment, evaluation, and reconciliation of the trade promotion budget. Position also provides significant analyses of brand/product performance that help develop, implement or monitor sales and trade marketing programs and identify opportunities for growth and overall business improvement.
Major Duties/Responsibilities/Skills:

Develop Annual Plan
Analyze consumption, shipment and competitive activity to determine customer and category trends.
Determine appropriate trade spending levels based on strategic objectives, the competitive landscape, post promotion analyses and customer/market opportunities.
Review current customer distribution status to identify gaps and develop strategic plans to fill.
Develop appropriate strategy, structure, and spend level for trade merchandising events.
Review current pricing dynamics and develop plans to address price gap issues.
Review current shelf conditions and develop plans to improve NWP position and space allocation.
Coordinate with Field Sales the development of customer specific business plans.
Develop required presentation materials for Senior Management.
Translate annual consumer business plan into specific trade marketing strategies and objectives e.g. Big 6 Sales Plan Implement/Monitor Trade Marketing Programs.
Create necessary protocol to assure customer adherence to agreed upon trade marketing programs with regard to pricing, promotion and distribution.
Evaluate competitive environment to identify risks/opportunities and develop appropriate actions plans.
Conduct necessary analyses using consumption, shipment, panel or other data as appropriate to evaluate customer trade promotion effectiveness. Based on these analyses, recommend actions for improvement.
Participate in cross functional task teams as required. Such task teams could involve topics such as new product development, forecasting, etc.
Participate in customer meetings as needed.
Provide ad hoc analyses as needed by executive committee.
Key Attributes for Success:

Manage a multi-million annual trade promotion budget within area of responsibility
Analysis and interpretation required in forecasting, evaluation of the trade marketing programs and in the development of category management/customer review presentations
Management of multiple projects concurrently and effectively
Frequent overtime required
Some travel required
Excellent analytical and strategic capabilities
Strong knowledge base in terms of the CPG industry and all trade classes
Aggressive bottom line results orientation
Expert in Excel, proficient in PowerPoint & Word
Strong mathematical, financial and business trend analysis skills
High energy level and tolerance for stress
Good communication skills (oral, written, and listening)
Good interpersonal skills
Solid presentation skills
Working knowledge of other functions (e.g., sales, manufacturing, logistics)
Ability to interact effectively at all levels of the organization
Education: Bachelor's degree in Marketing, Business or related field, MBA preferred
Experience: Minimum 6-8 years in an internal or external sales position within a consumer packaged goods company (manufacturer, broker or Retailer). Preferred candidate has experience as a National/Regional Sales Manager with broker management experience and also previous Customer Marketing organizational experience.
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Great opportunity for a trade marketing manager with strong financial acumen and knowledge of CPG sales to shine at an amazing organization. 6-8 years experience in trade marketing with emphasis on finance/profitability/sales lift/pricing. Great base pay and bonus. Relocation paid to Houston.
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Join the leading career community for creative, marketing, and media professionals.","Sign Up | Creative, Marketing & Media Job Search",{"_36":276},{"_142":31,"_263":275},{"_269":270,"_271":272,"_273":274},"href","https://www.mediabistro.com/create-alert","rel","canonical","tagName","link","Never miss an opportunity. Sign up for free email alerts and get the latest jobs in social media, graphic design, writing, and marketing delivered to your inbox.","Create Job Alerts | Media, Marketing & Creative Job Alerts",[374,375],{"_36":372,"_333":373,"_31":39},"unlimitedJobsEmail","clients@mediabistro.com","enterpriseCta",{"_368":369,"_370":371},{"_364":365,"_366":365,"_367":365},"mediaBoardSection",{"_36":354,"_333":355,"_31":356,"_357":358,"_352":359},"rolesSection",{"_36":349,"_333":350,"_31":351,"_352":353},"testimonialsSection",{"_36":346,"_333":347,"_31":348},"testimonials",[334,335,336],"employersSection",{"_36":332,"_333":221},"employerLogos",[296,297,298,299,300,301,302,303,304,305,306,307],{"_142":330,"_309":331},{"_142":328,"_309":329},{"_142":326,"_309":327},{"_142":324,"_309":325},{"_142":322,"_309":323},{"_142":320,"_309":321},{"_142":318,"_309":319},{"_142":316,"_309":317},{"_142":314,"_309":315},{"_142":143,"_309":313},{"_142":311,"_309":312},{"_142":308,"_309":310},"Leaf Group","image","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/leaf-group-400x200.png","Cox Enterprises","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/cox-enterprises-400x200.png","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/hearst-television-400x200.png","Future","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/future-400x200.png","Fox Corporation","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/fox-corporation-400x200.png","Penguin Random House","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/penguin-random-house-400x200.png","Springer Nature","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/springer-nature-400x200.png","Penske Media Corporation","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/penske-media-corporation-400x200.png","Dotdash","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/dotdash-400x200.png","Meredith","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/meredith-400x200.png","Bloomberg","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/bloomberg-400x200.png","NBCUniversal","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/nbc-universal-400x200.png","Media and Creative Employers on","subtitle",{"_337":343,"_339":344,"_146":345},{"_337":330,"_339":342,"_146":331},{"_337":338,"_339":340,"_146":341},"company","The Taunton Press","quote","What we like best about Mediabistro is the quality of targeted talent they deliver through their job board portal. We know we'll find the right type of talent for specialized positions that may be more challenging to fill. For almost fifteen years, Mediabistro has been our go-to resource for talent in the media/publishing space.","https://production-rails-default.s3.us-east-2.amazonaws.com/public/post-jobs-logos/taunton-press-400x200.png","Mediabistro is valuable partner when it comes to finding top candidates in the media industry. Their team is extremely responsive, which makes the posting process quick and easy. They also offer great insight into branding company pages.","Huffpost","I love using Mediabistro for my harder to fill creative roles. Multimedia positions like photo editors, video producers, or even niche journalists yield great results. 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