Principal Digital Strategist

The Opportunity Intellibright is entering its next phase of growth.
Our clients are larger. Their expectations are higher. And the work is no longer about managing channels or reporting metrics. It is about owning outcomes.
As a Principal Digital Strategist, you sit at the intersection of revenue, strategy, and executive decision making. You are the senior voice clients trust to shape direction, challenge assumptions, and turn complex performance data into clear, confident action.
This role is designed for someone who wants real ownership. You will guide strategy across paid and organic channels, influence C-level stakeholders, and ensure marketing investments translate directly into pipeline, sales, and revenue. You will not be executing day-to-day tactics. You will be setting the strategy that makes execution matter.
If you are energized by accountability, clarity, and measurable impact, this is a rare opportunity to operate as a true strategic partner inside a performance-driven agency.
About Intellibright Intellibright is a performance-focused digital marketing agency built around accountability and close client partnerships. Our proprietary revenue analytics directly connect marketing activity to pipeline, sales, and revenue.
Named one of the Financial Times' Fastest Growing Companies in the Americas six years running, Intellibright is a profitable, self-funded agency headquartered in Austin, Texas, with 17 years of growth behind us.
We help mid-market and enterprise brands scale through intelligent, data-driven marketing that ties performance metrics to real business growth.
What You Will Own Revenue strategy and performance outcomes across a portfolio of mid-market and enterprise clients
Strategic direction across Paid Search, SEO, Paid Social, Organic Social, Display, and Connected TV
Executive-level client relationships, serving as a trusted strategic advisor
Client retention through proactive leadership, anticipation of risk, and continuous value creation
Growth within your portfolio, driven by performance insight rather than pitch
Clear points of view backed by data, with the confidence to defend them
Identification and resolution of funnel friction, performance plateaus, and cross-channel misalignment
Translation of business goals into integrated strategies tied directly to revenue
Alignment between strategy and execution by partnering closely with Paid Media, SEO, Creative, and Web teams
Executive-level QBRs, forecasting, and strategic planning conversations
How You Work You lead with clarity, not noise
You form opinions and move forward without waiting for direction
You challenge assumptions using performance data, not instinct
You think in revenue, not channels
You elevate conversations from metrics to decisions
You take responsibility for outcomes and expect the same from others
Why This Role Matters This is not a role for someone looking to manage tasks or maintain the status quo.
This is a role for someone who wants to own strategy, influence executives, and be directly accountable for revenue impact.
If you want a seat at the table where decisions are made, trust is earned, and outcomes matter, this is where you belong.
Requirements
Experience 7 or more years of digital marketing experience with a strong focus on revenue, ROAS, and integrated strategy
Demonstrated ability to drive measurable business growth across Paid Search, SEO, Paid Social, Organic Social, Display, and Connected TV
Proven experience presenting to and advising senior and C-level stakeholders
Strong command of data storytelling, turning performance metrics into executive-level narratives and decisions
Practical understanding of how AI and advanced analytics are reshaping marketing strategy and optimization
High bar for thinking, accountability, and ownership
Agency experience strongly preferred
Working Conditions Based in Austin, TX, with required in-office presence Monday, Wednesday, and Friday
Comfortable in a fast-moving, high-expectation environment focused on real outcomes
Collaborative by default; this role works closely with Paid Media, SEO, Creative, and Web
Benefits
Compensation Base Salary: $102,000-$120,000, depending on experience
Uncapped variable tied to client retention and portfolio growth
Target On-Target Earnings: $150,000-$170,000
Base is guaranteed. Variable compensation is tied directly to the outcomes you own: keeping strong clients and growing them. There is no ceiling on it. We walk through the full structure early in the process so you can model it against your own track record.
Benefits 100% company-paid healthcare premiums including medical, dental, vision, and life
401(k) safe harbor match up to 4% of pay, 100% vested immediately
28 days combined PTO and holidays
Two weeks of work-from-anywhere annually, taken as six waived in-office days, without spending PTO
Premiums are fully covered, not partially subsidized, and the 401(k) match vests immediately with no waiting period. Worth pricing against your current package line by line when you compare offers.
In the Office Flexible start between 7:00 and 9:00 AM, so you are not fighting Austin traffic on someone else's schedule. Ample free parking on site. A comfortable office with music, healthy snacks kept stocked, and team lunches throughout the year.