Social Media Content Manager

What You’ll Do Strategy, Planning & Content Writing : Developing editorial calendars, scripting posts and short‑form video, and crafting captions that capture the Founder/CEO’s authentic voice across platforms.
Content Capture : On‑the‑ground filming and photography at events, speaking engagements, lab visits, and day‑in‑the‑life moments. Proficiency with both smartphone and DSLR camera required.
Editing & Content Creation : End‑to‑end post‑production including video editing, graphic design, and asset creation. Must be proficient in Premiere Pro and/or CapCut; design experience using Canva or AI‑powered tools is acceptable.
Content Analysis & Optimization : Reviewing performance metrics, identifying what’s working, and iterating on the content strategy to maximize reach and engagement.
CEO Thought Leadership : Develop and steward the Founder/CEO’s social media persona across LinkedIn, Instagram, X (Twitter), TikTok, and other relevant platforms, ensuring consistency, authenticity, and alignment with 23andMe’s brand and mission. Partner with Head of Communications on PR and social media thought leadership.
Full‑Cycle Production : Conceptualize, script, shoot, and edit high‑quality video and photo content independently, from ideation through publishing.
Travel & On‑Site Coverage : Accompany Founder/CEO to speaking engagements, conferences, media events, and other appearances (approximately 30% travel) to capture real‑time content opportunities.
Trend & Culture Tracking : Monitor internet culture, algorithm shifts, and platform trends to identify timely, authentic opportunities for Founder/CEO to participate in relevant conversations.
Cross‑Functional Collaboration : Coordinate with Brand Marketing, Communications, and Science teams to align Founder/CEO’s content with major product launches, heritage initiatives, and company milestones.
Messaging & Narrative Development : Craft thoughtful, executive‑level messaging that positions Founder/CEO as a leading voice in genetics, healthcare, and entrepreneurship.
What You’ll Bring 3–6+ years of professional experience in social media content creation or digital marketing, with at least 2 years of executive or high‑profile personal brand management.
Executive Social Media Expertise : Proven track record managing social media accounts for C‑suite executives, public figures, or thought leaders. Portfolio of executive‑level content required.
Production Skills : Comfortable filming professional‑quality content using both smartphones and DSLR cameras. Experienced in lighting, framing, and capturing spontaneous moments in dynamic environments.
Technical Mastery : Proficiency in Premiere Pro and/or CapCut for video editing. Design experience required — Canva or AI‑powered design tools are acceptable. Familiarity with reporting tools to analyze and optimize content performance.
Platform Expertise : Deep understanding of platform‑specific nuances across LinkedIn, Instagram, TikTok, YouTube, X, and Facebook — including what performs well for individual creators vs. brands.
Copywriting & Messaging : Exceptional editorial skills with the ability to adapt voice and tone for executive‑level communications. Comfortable writing everything from punchy captions to nuanced long‑form LinkedIn posts.
Travel Availability : Able and willing to travel approximately 30% of the time, including domestic and international trips on potentially short notice.
Organization : Strong project management skills with experience using tools such as Jira, Sprout Social, or similar platforms.
Nice to Have: Background in health, science, biotech, or technology sectors; experience working within a startup or fast‑paced, mission‑driven company; existing understanding of genetics, genomics, or personalized medicine — or a genuine enthusiasm to learn.
About 23andMe 23andMe is a consumer genetics and research company headquartered in California. The company’s mission is to help people access, understand, and benefit from the human genome. 23andMe has pioneered direct access to genetic information as the only company with multiple FDA authorizations for genetic health risk reports. The company has created the world’s largest crowdsourced platform for genetic research, with 80 percent of its customers electing to participate.
Equal Employment Opportunity At 23andMe, we value a diverse, inclusive workforce and provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at accommodations-ext@23andme.com. 23andMe will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.
Pay Transparency 23andMe takes a market‑based approach to pay, and amounts will vary depending on your geographic location. The salary range reflected here is for a candidate based in the San Francisco Bay Area. The successful candidate’s starting pay will be determined based on job‑related skills, experience, qualifications, work location, and market conditions.

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