Social Media Content Specialist

Social Media and Content Specialist - Employee
Social Media and Content Specialist - Employee, Development and Communications

Location: District of Columbia, United States

Project HOPE is a global health and humanitarian organization with more than 900 engaged employees and hundreds of volunteers who work in more than 25 countries, responding to the world's most pressing global health challenges. For more than 65 years, Project HOPE has treated millions of patients and provided more than $3 billion worth of medicines to local health care organizations around the world. We have helped build hundreds of health programs from the ground up and respond to humanitarian crises worldwide.

Code of Conduct
It is our shared responsibility and obligation to treat each other with respect, take affirmative steps to prevent matters involving Sexual Exploitation & Abuse and Trafficking in Persons, and to disclose all potential and actual violations of our Code of Conduct, which may include Conflicts of Interest, Fraud, Corruption, Discrimination or Harassment. Together, we can reinforce a culture of respect, integrity, accountability, and transparency.

Position Summary
In collaboration with the Social Media Manager, the Social Media and Content Specialist will own the daily social media presence for Project HOPE across platforms. They will conceptualize, write, post, and engage with our community online to build trust and credibility, reach a diverse audience across multiple demographics, and support fundraising initiatives. This role requires a creative and collaborative thinker, and an empathetic storyteller who can translate social analytics into opportunities for growth.

We're seeking a skilled social media expert who can creatively share the stories of our global impact and inspire supporters to take action. From donor and partner communications on LinkedIn to fundraising appeals that mobilize emergency responses on Instagram to influencer campaigns that educate audiences about our programs, you'll communicate the critical importance of Project HOPE's work across every channel.

This position combines purpose-driven storytelling with strategic marketing communications, requiring someone who can translate complex health issues into engaging content, persuasive fundraising copy, and compelling narratives that move hearts, minds, and resources toward our mission. The ideal candidate understands how to build and maintain a distinctive, authentic brand voice for a global organization.

The Social Media and Content Specialist will work closely with our Communications, Development, and Program teams to craft emotionally resonant content that authentically represents Project HOPE's global health work, and inspires meaningful action in support of our fundraising, awareness, and engagement goals.

Content Planning and Execution

Build and maintain the social content calendar across all Project HOPE channels with a focus on LinkedIn, Instagram, X, Facebook, and TikTok

Write engaging and educational copy for daily posts, video scripts, and graphics while thoughtfully adapting messaging for diverse audiences from major donors and organizational peers to young activists learning about Project HOPE on TikTok

Schedule and publish posts, thoughtfully optimized for each platform

Maintain brand voice consistency across all channels to ensure authenticity and emotional resonance

Translate complex program information into clear, accessible, and persuasive copy

Create content that drives engagement and action

Asset Coordination

Submit image and video asset requests to the creative team with clear specifications and manageable timelines

Track asset progress through the approval pipeline when collaborating with the creative team

Coordinate with additional Project HOPE teams as needed to support creative production

Community Presence

Monitor and engage with comments, replies, DMs, and community discussions daily to build extended trust with audiences online

Thoughtfully interact with partners, creators, celebrities, and other organizations online to build visibility and organic relationships

Strategy and Innovation

Research and report on audience preferences and platform algorithm changes in real time

Pitch new content ideas and formats to leadership

Test tactics and use analytics to improve performance

Identify growth opportunities on emerging platforms

Quality and Process

Follow established approval workflow process to ensure brand alignment before publishing

Maintain close attentiveness to detail including copy integrity, cultural appropriateness, brand consistency, tags, links, and assets for accuracy before posting

Flag potential issues proactively and communicate status updates to the team as needed

Support day-to-day marketing team operations such as project intake, Asana tracking, and production coordination, as needed.

Video Content (desired, but not required)

Concept, shoot, and edit short-form video content for TikTok and Instagram Reels

Identify trending formats and sounds and adapt them for Project HOPE-aligned content

Minimum Qualifications

3-5 years of professional social media experience

Proven track record of creating content that drives measurable engagement or donations

Experience writing for diverse audiences and cultural contexts

Strong understanding of ethical storytelling practices, particularly regarding vulnerable populations

Demonstrated ability to write compelling copy with proven results

Growth mindset a must. Experience setting KPIs and leveraging analytics to track toward goals.

A fine eye for editing, grammar, punctuation; a close ear for appropriate tone across moments and messaging

An eye and voice for great storytelling with utmost respect and sensitivity toward people of all cultures

Must be available when needed on nights and weekends, especially during crisis communications and emergencies

Prefer Qualifications

Prior agency or in-house role

Multilingual, e.g., Arabic, other

Video editing experience

Physical Demands and Work Environment

While performing the duties of this job, the employee must be mobile in an office environment and able to use standard office equipment

Must be able to communicate in verbal and written form and must be able to travel internationally

Project HOPE employees may be required to travel or work in countries where working conditions are classified as "hardship"

Work Environment

Typical office environment with exposure to a minimal noise level

Emergency deployments may be in resource-deprived environments with austere living conditions

Travel for extended periods may be by air and/or other modes of transportation

While international travel is not a regular part of every job, programmatic needs may require it intermittently

Salary range for this position is $63,000 - $65,000. Compensation for the role is dependent on several factors including a candidate's qualifications, skills, and experience.

Project HOPE offers comprehensive benefits as part of the total compensation package, including health, dental, vision and life insurance, 403(b), paid leave, and much more. For more information about our benefits please visit our benefits page.

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