Marketing Manager

Brief Description

Provides leadership for a team of Marketing Specialists while serving as a strategic partner to the Digital Marketing team in support of SME’s marketing objectives. Responsible for guiding the development and implementation of integrated marketing strategies that drive audience engagement, customer acquisition and retention, brand awareness, and organizational growth. Ensures marketing efforts are aligned with business objectives and reinforce SME’s leadership within the manufacturing industry.
Brief Description

Provides leadership for a team of Marketing Specialists while serving as a strategic partner to the Digital Marketing team in support of SME’s marketing objectives. Responsible for guiding the development and implementation of integrated marketing strategies that drive audience engagement, customer acquisition and retention, brand awareness, and organizational growth. This position provides direction and leadership to the marketing team and internal clients providing counsel on strategic marketing services, collaborates to establish goals and objectives, identifies target audiences, determines key performance indicators, creates annual budgets, manages resources, and ensures maximum return on marketing investment.

This role is expected to translate business goals into successful marketing campaigns and has oversite of the implementation from ideation to execution. Provides influential leadership to Marketing, IT, Sales, and Management, as well as outside agencies and vendors, in order to achieve this objective.

The position has direct management responsibilities, monitors, and reports on team members’ performance.

MAJOR FUNCTIONS:

Build, lead and mentor a high-performing engaged marketing team to support the business unit’s objectives
Develop annual performance goals, metrics and incentives; track performance metrics and conducts annual performance reviews
Report on team performance against objectives
Develop and execute integrated marketing strategies and cross-channel communication in support of SME’s business units
Represent the marketing team within cross-functional groups including senior leadership, product/event management, business development, sales and customer service
Update senior leadership on the progress of marketing activities and reporting on the results of significant initiatives/campaigns
Lead research efforts for insights into the viability and application of new marketing strategies
Analyze data to evaluate the success of marketing efforts and come up with new ideas to improve awareness and exposure within the manufacturing industry
Identify opportunities for applying new technologies, products and services to both offline and online channels
Brainstorm new, creative ideas for campaigns and business growth
Oversight of a collective annual marketing budget in the $1,000,000 -$3,000,000 range
Integrate online activities with offline marketing plans to ensure plans provide optimal support of SME
Build strategic relationships and partner with key industry players, agencies and vendors
Negotiates contracts, manages agency and vendor relationships to ensure any outsourced work is consistent, high quality, cost-effective, and reflects brand standards
Analyze and report on customer behavior insights to improve user experience and customer engagement on SME websites and social channels. Identify trends and insights, and optimize spend and performance based on data insights
Work with the Marketing Team to produce valuable and engaging content that attracts and converts audience targets
Monitor, measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
Build and maintain strong relationships with key stakeholders. Seek feedback and input to enhance marketing efforts
Other duties as assigned

Requirements

MINIMUM EDUCATION, SKILLS, AND EXPERIENCE REQUIREMENTS:

Bachelor’s degree required; degree in marketing, communication, or business preferred.
At least seven (7) years of marketing experience
Minimum three (3) years experience building and leading high-performing teams
Solid experience developing and executing successful marketing campaigns that drive business growth
Excellent presentation skills
Ability to foster relationships with internal clients
Solid writing and editing skills
Ability to think creatively and innovatively
Solid understanding of traditional and emerging marketing channels
Budget-management skills and proficiency
Analytical skills to forecast and identify trends and challenges
Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.

KEY COMPETENCIES:

Core Competencies:

Communication and Collaboration
Relationship Management
Professionalism and Integrity
Critical Thinking and Decision-Making
Execution
Initiative, Leadership, and Development

Leadership Competencies:

Leadership and Vision
Talent Management and Development
Change Leadership

Job Specific Competencies:

Strategic Marketing Planning
Integrated Campaign Development and Execution
Audience Development and Engagement
Marketing Data Analytics and Performance Optimization
Budget and Resource Management
Innovation and Market/Industry Awareness

WORKING CONDITIONS

Normal office environment
Regular, in-person attendance required
Primary office location: Southfield, MI
Travel required.

Summary

POSITION TITLE: Manager, Marketing

GROUP: Marketing

FLSA CLASSIFICATION: Exempt

SME is an Equal Opportunity Employer, including disability and veteran status. Applicants must reside in the United States and be legally authorized to work in the U.S. without the need for sponsorship.

The salary range for this position is $107,000 - $134,000 per year, based on experience and qualifications. Offers typically fall within this range based on individual qualifications and budget availability. In addition to base salary, SME offers a comprehensive benefits package, including medical, dental, and vision insurance, 403(b) with company matching, generous paid time off and holidays, professional development and training opportunities, and additional wellness and work-life balance benefits. Certain positions may also be eligible for bonus/incentive compensation, subject to role and company policies.

SME is currently unable to hire employees residing in California, Colorado, Oregon, or Washington.
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