Social Strategy & Community Manager

Social Strategy & Community Manager

Tacori is seeking a Social Strategy & Community Manager to lead day-to-day social strategy, publishing, and community management across platforms.
This is a hands-on social role for someone who understands how to build a brand and grow an engaged community through thoughtful, platform-native storytelling. You will shape our channel strategy, develop strong creative briefs, manage our content pipeline, and ensure everything we put into the world reflects the level of craft, precision, and taste expected of a luxury brand.
We're looking for someone deeply in tune with culture, audience behavior, and the evolving social landscape. You should have a keen visual eye, strong editorial judgment, and the ability to translate brand and campaign direction into compelling content ideas that creative partners can execute.
Key Responsibilities

Social Strategy & Execution
Lead and evolve social strategy across Instagram, TikTok, Facebook, Pinterest, Reddit, and emerging platforms
Translate brand, campaign, product, and business priorities into channel-specific strategies and content plans
Identify relevant trends, formats, conversations, and cultural opportunities without compromising brand integrity
Build and maintain a forward-looking social calendar and content pipeline
Develop clear, inspiring creative briefs for internal teams, creators, agencies, and production partners
Partner closely with Brand, Creative, PR, Digital, and Merchandising to ensure social supports wider company priorities
Community Management & Growth
Own day-to-day community engagement across all social platforms
Respond to comments, DMs, mentions, and relevant conversations in a tone that reflects the brand
Build meaningful relationships with followers, customers, creators, retailers, and brand advocates
Proactively identify opportunities to deepen engagement, spark conversation, and grow our communities
Develop community-led ideas and programming that encourage participation, advocacy, and loyalty
Surface recurring questions, audience sentiment, cultural insights, and customer feedback to the broader team
Content Development & Creative Direction
Shape social-first content concepts that are distinctive, relevant, and aligned with Tacori's visual and verbal identity
Write detailed briefs that clearly communicate the idea, audience insight, format, platform behavior, and required deliverables
Provide thoughtful feedback on creative development, ensuring content feels elevated while remaining native to each platform
Identify content needs and opportunities across campaign assets, product storytelling, creator content, behind-the-scenes moments, and reactive social
Maintain a consistent visual and editorial standard across channels
Copy & Publishing
Write clear, elevated, and engaging social copy aligned with Tacori's voice
Manage scheduling, publishing, tagging, links, and channel hygiene across platforms
Ensure content is accurate, timely, and optimized for each channel
Coordinate approvals and keep publishing workflows moving efficiently
Performance & Optimization
Track channel, content, community, and audience performance
Identify patterns in what drives reach, engagement, conversation, and community growth
Use insights to continuously refine content strategy, formats, cadence, and platform approach
Prepare regular reporting with clear observations and actionable recommendations
Stay informed on platform updates, emerging behaviors, and changes in social best practices
Who You Are

46 years of experience in social strategy, channel management, community management, or a related role
A strategic social thinker who also enjoys managing the details of day-to-day execution
Deeply familiar with Instagram, TikTok, and evolving platform behaviors
Experienced in building, nurturing, and growing engaged online communities
Able to develop strong social concepts and translate them into clear, actionable creative briefs
Brings a keen visual eye and understands what makes content feel elevated, distinctive, and right for a luxury brand
A strong writer with excellent judgment around tone, audience, and cultural context
Comfortable using social insights and performance data to inform recommendations
Highly organized, proactive, collaborative, and able to manage multiple priorities
Culturally curious, highly engaged with the social landscape, and quick to recognize relevant opportunities
Bonus

Experience in luxury, fashion, jewelry, beauty, or another visually led consumer category
Experience building communities on Reddit or other community-led platforms
Experience working with creators, influencers, agencies, or external production partners
Familiarity with social listening, publishing, and reporting tools