Paid Search Coordinator Google Ads

Paid Search Coordinator

Education:• Bachelor's degree in Marketing, Advertising, Communications, Business, or related field (or equivalent practical experience)• Google Ads certifications strongly preferredCertifications (Preferred):• Google Ads Search Certification• Google Analytics (GA4) Certification• Google Shopping Ads CertificationRequired Experience & Skills:• 5+ years of hands-on paid search experience, with agency-side experience preferred (client management, multi-account juggling, and reporting cadence expectations)• Deep, demonstrable expertise in Google Ads — Search, Shopping, and Performance Max• Strong Excel/Google Sheets/Numbers skills (pivot tables, VLOOKUP/ XLOOKUP minimum)• Experience with Google Ads Editor, Google Analytics (GA4), and Google Tag Manager• Familiarity with bid management/automation tools• Comfortable working across multiple country accounts/lines of business concurrently• Strong written and verbal communication skills for client-facing reporting• Attention to detail with strong organizational and time management / prioritization skills• Highly motivated with ability to thrive in a fluid, demanding, fast-paced environmentPreferred Experience and Skills:• Paid social platform experience (Meta, LinkedIn, TikTok Ads) for cross-channel campaign support• Experience with data visualization tools (Looker Studio, Tableau)• Google Ads Search Certification (current)• Experience in Retail, D2C, and B2C• Spanish or Portuguese language skills not required but would be advantageous
We're looking for a hands-on Paid Search Coordinator to join our team on a 6-month engagement to optimize paid search campaigns across several Retail accounts. This is an execution-heavy role best suited for someone who has cut their teeth in an agency environment and lives inside Google Ads on a daily basis.
What You'll Do:
Analyze, optimize, and manage Google Ads (Search, Shopping, PMax) campaigns from the ground up, including keyword research, ad copywriting, and bid strategy
Monitor daily performance and make optimization recommendations (bids, budgets, negative keywords, ad copy testing, audience targeting)
Help compile weekly/monthly reporting — pull data, provide light analysis, and translate performance into digestible insights
Suggest A/B tests on ad copy, landing pages, and bidding strategies
Manage campaign budgets and pacing across multiple accounts simultaneously
Support lead strategists with rhythm of business tasks like WBRs/ MBRs/QBRs, post launch analysis, and other business performance
Stay current on Google Ads platform updates, betas, and industry best practices
Assist with Microsoft/Bing Ads as needed (secondary priority)
Ensure tracking/tagging accuracy in partnership with analytics (UTM conventions, conversion tracking, GA4)
**Only those lawfully authorized to work in the designated country associated with the position will be considered.**
**Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client's business needs and requirements.**