Head of Brand & Creative Strategy

Job Title

Responsibilities include but are not limited to:
Define & Lead Brand Strategy

Establish a clear, differentiated brand positioning rooted in "relationship banking".
Translate vision into actionable brand strategy, messaging architecture, and identity.

Drive Brand Growth & Market Impact

Build awareness and consideration, expanding into new audiences and markets.
Develop campaigns that create breakthrough, culturally relevant brand moments.

Lead Creative Excellence

Oversee and elevate the internal Creative Studio to deliver best-in-class, insight-driven work.
Ensure consistency and quality across all brand expressions and channels.

Harness AI & Emerging Technologies

Champion the use of AI and emerging creative technologies to enhance brand strategy, content creation, personalization, and speed-to-market.
Act as an early adopter--continuously identifying, testing, and scaling new tools and capabilities.
Lead the team in evolving creative workflows through intelligent automation and data-informed decisioning.

Build Structure, Process & Governance

Create scalable frameworks for brand management, campaign development, and creative operations.
Establish clear standards, workflows, and governance to enable speed and quality.

Inspire & Develop Team

Lead and grow a high-performing brand and creative organization.
Foster a culture of ambition, curiosity, experimentation, and continuous learning.

Influence & Align Senior Stakeholders

Partner with executive leadership across marketing, product, and business lines to embed the brand into all customer experiences.
Communicate vision, strategy, and impact with clarity and conviction.

Required Skills:
Deep working experience with digital marketing channels such as email marketing, in-app notifications, paid search, paid social, targeted display, affiliate, and emerging platforms.