Media Relations? Manager - USA Health & Public Services

Media Relations Manager

Accenture is looking for a dynamic Media Relations Manager to support our work in the Health & Public Services industry for the USA market. As a Media Relations Manager, you will contribute to the strategy, execution, and coordination of a comprehensive media relations program for Accenture's Public Service business. This individual will also support other industry sectors within the Industry and Enterprise practice.
This role reports into the Global Media Relations Lead for Accenture's Public Service industry group and is part of Accenture's Corporate Communications function.
The Media Relations Manager is responsible for promoting and protecting the brand. It includes both generating top tier media coverage in influential business and key industry trade publications in support of business priorities of these industries, as well as mitigating potential negative coverage. It would involve a particular focus on helping to shape messaging about how these industries should bring digital innovation to transform their business and reimagine the services and experiences they bring to their customers as they continue to navigate disruption and change. You would be responsible for helping to craft stories that articulate how organizations can prepare to overcome challenges and harness opportunities by illustrating the power of embracing the wider ecosystem and collaborating beyond industry lines to find new ways of innovating and reinventing for the future. Further responsibilities include protecting the reputation of Accenture's Public Service business through effective issues and crisis management.
This individual will work closely with the Public Service Industries marketing and business leaders as well as collaborate with national, industry, business, and global media relations colleagues to leverage content for relevant stories.
Additionally, this role is responsible for helping to execute an executive positioning program for select Public Service senior leaders, by primarily leveraging media relations, speaking engagements, and strategic partnerships.
While there will never be a typical day at Accenture, here's a look at some of your responsibilities:
Implement an earned media strategy for Public Service, working in synch with the marketing team to develop themes and messaging that align with the marketing teams' plans as well as overall industry trends and major events. This includes managing an editorial calendar for thought leadership launches, regular byline contributions, client and third-party announcements, and navigating potential internal news conflicts.
Contribute to timely issues management counsel and strategy, including monitoring emerging risks, assessing potential reputational impact, and coordinating response plans with business, legal, government relations, and communications stakeholders.
Help drive executive positioning platforms leveraging subject matter experts.
Drive the content pipeline for media relations on client stories, research, and thought leadership.
Collaborate with cross-functional team to craft proactive media outreach/briefing initiatives surrounding key industry events.
Monitor the competitive landscape for media mentions and share of voice, applying this knowledge to improve Accenture's overall position in the industry.
Conduct and analyze market/competitor/influencer research as input to positioning and external marketing and communications plans.
Manage and develop professional working relationships with key journalists and client peers.
Work with industry marketing & communications team to create and execute effective social media initiatives for public service industry executives.
Ensure that industry media relations initiatives are consistent with strategic business objectives for Accenture.
Job requirement: Ability to travel approximately 10%.
Basic Qualifications:
Minimum of 7 years of experience in corporate media relations, in-house or agency
Minimum of 5 years of experience in media issues or crisis management
Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below.
Role Location Annual Salary Range
California $94,400 to $224,600
Cleveland $87,400 to $179,700
Colorado $94,400 to $194,100
District of Columbia $100,500 to $206,700
Illinois $87,400 to $194,100
Maine $80,400 to $165,300
Maryland $94,400 to $194,100
Massachusetts $94,400 to $206,700
Minnesota $94,400 to $194,100
New York $87,400 to $224,600
New Jersey $100,500 to $224,600
Virginia $87,400 to $206,700
Washington $100,500 to $206,700