Social Media Strategist

Job Details Level: Experienced
Job Location: FL - SEU Downtown Lakeland - Lakeland, FL 33815
Position Type: Full Time
Education Level: Bachelor's Degree
Travel Percentage: Negligible
Job Shift: Day
Job Category: Marketing
Job Summary The Social Media Strategist is responsible for maintaining and growing the university’s social media presence to increase engagement, brand awareness, and audience growth. This role manages day-to-day social media operations, develops and executes strategic campaigns, and collaborates with the broader marketing team to ensure social content aligns with institutional goals. The strategist curates, creates, and distributes content across multiple platforms while analyzing performance data to optimize results and enhance overall marketing efforts.
Organizational Relationships Reports to: Social Media & Operations Manager
Essential Duties Develop and implement social media strategies, campaigns, and content plans aligned with overall marketing goals.
Manage and maintain all university social media platforms (Instagram, TikTok, Facebook, LinkedIn, YouTube, etc.).
Create, curate, and publish engaging content to grow audiences and increase engagement.
Ensure brand consistency across all social media channels.
Monitor trends, emerging platforms, and industry opportunities to keep strategy current.
Analyze performance metrics and implement optimization strategies to improve reach and engagement.
Collaborate with marketing, media relations, and communications teams to align messaging.
Share and amplify content from university-affiliated accounts (e.g., alumni, athletics, internal departments).
Assist in the promotion of university news, events, and initiatives.
Manage and execute social media campaigns from concept to completion.
Engage with audiences and foster community through social platforms.
Additional / Non-essential Duties Monitor and respond to social media activity outside of standard business hours as needed.
Support special projects or campaigns across the marketing department.
Assist with training or mentoring student team members.
Location Lakeland Downtown Offices
Qualifications Education: Required: Bachelor’s Degree in Marketing, Communications, PR, or a related field.
Preferred: Master’s Degree in Marketing, Communications, PR, or a related field.

Licenses & Certifications: N/A
Experience: Required: Minimum of 2 years of experience in social media management, including experience with platforms such as Instagram, TikTok, Facebook, LinkedIn, and YouTube.
Preferred: Experience in higher education marketing or working within a university setting; experience managing multiple brand accounts and leading campaigns.

Knowledge, Skills, and Abilities: Required: Strong verbal and written communication skills.
Ability to adapt messaging for different social media platforms and audiences.
Experience with social media management tools (e.g., Hootsuite, Sprout Social).
Knowledge of Adobe Creative Suite (Photoshop, Illustrator) and Google Analytics.
Understanding of marketing principles and target audience development.
Strong analytical, organizational, and time‑management skills.
Ability to manage multiple projects and meet deadlines.
Ability to work collaboratively within a team environment.
Strong project management and campaign execution skills.
Willingness to work flexible hours when needed.

Preferred: Experience with content strategy and brand storytelling.
Familiarity with higher education marketing and student audiences.
Experience supervising or mentoring student employees.

Physical Requirements N/A
Travel 10% - travel to & from campus for meetings, student team events, and university events such as General Council, SEU Conference, etc.
Schedule Monday to Friday, 9:00 AM - 5:00 PM, with occasional evenings and weekends based on campaign needs, events, and posting schedules.
Work Environment This position is considered non-essential for the purposes of Emergency Response.
Equal Opportunity Statement Southeastern University is committed to providing a workplace that is free from unlawful discrimination and harassment. All forms of discrimination against or harassment of a person because of his or her identification within a protected category are strictly prohibited and will not be tolerated. This prohibition applies equally to conduct by and against employees, vendors, visitors, and students. Southernest University is committed to equal opportunity in employment and education and does not discriminate on the basis of race, color, sex (including pregnancy), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors. The equal opportunity policy will apply in University programs and activities, and all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions and privileges of employment. All employees of Southeast University, by continued employment, agree to abide by the policies contained in the Employee Handbook and in the SEU Mission, Vision, Statement of Faith and Community Covenant.

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